Editing Browse Abandonment

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'''Navigation:''' [[Main_Page]] > [[Automation]] > [[Ecommerce]] > Browse Abandonment

== How do I send a browse abandonment email? ==

Browse Abandonment is a powerful automation feature in ActiveCampaign that enables businesses to recapture lost opportunities by sending targeted emails to customers who viewed products but did not make a purchase. This functionality helps to increase conversion rates and recover potentially missed sales by reminding customers of products they showed interest in. In a competitive ecommerce market, this feature is crucial for maximizing the effectiveness of your marketing campaigns and enhancing customer engagement.

== How to Access This Feature ==

To send a Browse Abandonment email, you must first ensure that your ecommerce platform is properly integrated with ActiveCampaign. Currently, this feature is supported for the following plan types: '''Plus''', '''Pro''', and '''Enterprise'''. Follow these steps to access the feature:

1. If you are using '''WooCommerce''':
   - Connect your WooCommerce store to ActiveCampaign using the integration guidelines provided in the documentation.
   - Ensure that '''site tracking''' is enabled in your WooCommerce plugin.

2. For '''third-party ecommerce integrations''':
   - You need to enable the Browse Abandonment feature in your third-party integration settings.

Once your store is integrated and the necessary tracking settings are configured, you can create an automation that utilizes the Browse Abandonment trigger.

== Step-by-Step Instructions ==

To set up a Browse Abandonment email, follow these detailed steps:

1. **Create a New Automation**:
   - Navigate to the '''Automations''' section of your ActiveCampaign account.
   - Click on the '''Create an Automation''' button to start a new automation.

2. **Select the Trigger**:
   - Choose the '''Browse Abandonment''' trigger as your starting point for this automation.
   - Configure any necessary trigger settings based on your requirements.

3. **Add an Action**:
   - After configuring the trigger, add a new action to your automation.
   - Select the '''Send Email''' action from the action options.

4. **Configure the Email**:
   - In the email setup, you will utilize a campaign that contains a '''Browse Abandonment''' content block.
   - Design your email using appealing visuals and compelling text that encourages customers to return to their selected products.

5. **Finalize the Automation**:
   - Review the entire automation to ensure everything is correctly set up.
   - Save and activate your automation to start sending Browse Abandonment emails.

== Configuration Options and Settings ==

While setting up the Browse Abandonment feature, keep in mind the following configuration options and best practices:

- **Browse Abandonment trigger**: This initiates the automation whenever a customer views a product without making a purchase.
- **Email Content**: When creating your email, ensure that you're using a compelling subject line and clear calls to action within the '''Browse Abandonment''' content block.
- **Tracking**: Make sure that '''site tracking''' is enabled to capture user activity on your website accurately.

== Best Practices and Tips ==

To enhance the effectiveness of your Browse Abandonment emails, consider the following best practices:

- **Personalization**: Tailor your emails to include the specific items that the customer viewed to increase the likelihood of engagement.
- **Timing**: Experiment with the timing of your emails to determine the optimal duration after the abandonment event for sending your email.
- **Clear Call-to-Action (CTA)**: Ensure that your emails contain a prominent and appealing CTA that directs customers back to their cart or the product page.
- **Follow-up Strategy**: Consider implementing a series of follow-up emails rather than just one, providing further incentives such as discounts or reminders.

== Common Use Cases with Examples ==

1. **Encouraging Purchase Completion**: If a customer browses a pair of shoes but does not complete the purchase, a Browse Abandonment email can be sent highlighting the shoes along with an attractive discount to incentivize purchase.

2. **Promoting Related Products**: If a customer shows interest in a specific product category, sending an email featuring complementary products can entice further exploration and potential purchases.

== Troubleshooting ==

If you encounter issues with your Browse Abandonment emails, consider the following troubleshooting steps:

- **Check Integration Settings**: Ensure that your WooCommerce or third-party ecommerce integration is correctly connected and configured.
- **Verify Trigger Activation**: Confirm that your Browse Abandonment trigger is properly set up within the automation to initiate the send.
- **Review Email Delivery**: Make sure that your emails are not going to spam or promotional folders, as this can affect engagement rates.

== FAQ ==

'''Q1: What plans support the Browse Abandonment feature?'''
- A1: The Browse Abandonment feature is available for the Plus, Pro, and Enterprise plan types.

'''Q2: Do I need a specific ecommerce platform to use this feature?'''
- A2: Yes, this feature is designed to work with WooCommerce or compatible third-party ecommerce integrations.

'''Q3: Can I customize the email that is sent for browse abandonment?'''
- A3: Yes, you can fully customize your email's design and content when setting it up in the automation.

'''Q4: How does site tracking affect the Browse Abandonment feature?'''
- A4: Enabling site tracking allows ActiveCampaign to capture user behavior data, which is crucial for the accurate triggering of Browse Abandonment emails.

'''Q5: What if customers do not respond to the Browse Abandonment emails?'''
- A5: Consider enhancing your email's contents, timing, or including promotional incentives to improve engagement.

'''Q6: Is there a limit to how many Browse Abandonment emails I can send?'''
- A6: There is no set limit, but it is advisable to implement a sensible strategy to avoid overwhelming customers with too many emails.

'''Q7: How can I measure the effectiveness of my Browse Abandonment emails?'''
- A7: Use the analytics features in ActiveCampaign to monitor open rates, click-through rates, and conversions from your Browse Abandonment campaigns.

For further details on how to utilize this feature effectively, refer to the following resources: 
- Learn more about [Browse Abandonment](https://help.activecampaign.com/hc/en-us/articles/18489509394844).
- Check how to create a Browse Abandonment automation [here](https://help.activecampaign.com/hc/en-us/articles/18491694147228).
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