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== Configuration options and settings == Adjusting the footer to align with your brand involves adding two specific personalization tags: - A tag for your '''physical mailing address''', which is the address you provided under **Settings** > **Addresses**. - A tag for an '''unsubscribe link'''. Without these personalization tags, the default footer will persist, as typing plain text will not be sufficient. It's noteworthy that custom footers must be added separately for each campaign or automation email; this is not a global or permanent adjustment.
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