Editing ACHQ Pushdown Campaign reporting overview (section)

=== Exploring Top Campaigns ===

The **Top Campaigns** display average metrics and details in a tabular format:

- **Average revenue**: Represents the average amount of ecommerce revenue generated by pushdown campaigns.
- **Average open rate**: Indicates the average number of unique opens for your campaigns.
- **Average click rate**: Shows the average number of unique contacts who clicked links in a campaign.
- **Average bounces**: Represents the average number of contacts that bounced.
- **Average unsubscribes**: Displays the average number of contacts that unsubscribed.

The **Top Campaigns** table will include:

- **Campaign name**: Name of the pushdown campaign.
- **Send date**: The date the campaign was pushed down.
- **Accounts**: Number of subaccounts the campaign was associated with.
- **Recipients**: Total number of recipients across subaccounts.
- **Open Rate%**: Reflects the percentage derived from unique opens vs. total sends.
- **Total CTR**: Indicates the total clickthrough rate based on unique clicks vs. unique opens.
- **Hard bounces**: Count of contacts experiencing hard bounces.
- **Unsubscribes**: Total contacts who have opted out.
- **Revenue**: The total ecommerce revenue linked to the campaign.

To further investigate metrics for an individual campaign, simply click on the campaign name within the reports page.