Editing Connect LinkedIn Ads to ActiveCampaign (section)

=== Step-by-Step Instructions ===
This section provides detailed instructions on how to connect both LinkedIn Sponsored Forms and LinkedIn Organic Lead Gen Forms to ActiveCampaign.

==== Inbound Action: Connect a LinkedIn Sponsored Form to ActiveCampaign ====
To integrate your LinkedIn sponsored forms, complete the following steps:

# From your ActiveCampaign account, click '''Apps'''.
# Use the search bar to find and select '''LinkedIn Lead Gen Forms'''.
# Click the '''Add an account''' button located at the top right.
# A modal window will open; click the '''Connect''' button.
# You will be redirected to your LinkedIn Ads account for authorization; follow the prompts to allow LinkedIn to connect with your ActiveCampaign account.
# Click '''Done''' once authorized.
# A confirmation modal will appear, click '''OK'''.
# Redirected back to your ActiveCampaign account, click '''Add new resource'''.
# In the new modal, complete the following fields:
   * **Lead Types** - select '''Ads'''
   * **Accounts** - select your LinkedIn account
   * **Event** - skip this as there is no event to select for this form type
   * **Forms** - select the Ads form you wish to connect. Ensure your form is set to '''Active''' in LinkedIn.
   * **Tags** - these will be added to contacts upon form submission.
   * Click the '''Continue''' button.
# The next screen will show object fields syncing to ActiveCampaign; click '''Continue'''.
# Map LinkedIn fields to existing ActiveCampaign contact fields:
   * The **Email address** field is required and will be mapped automatically.
   * Continue mapping each field as desired. Click '''Add field mapping''' to include more fields.
   * When finished, click the '''Finish''' button.
# Ensure your ad in LinkedIn is set to '''Active''' for leads to sync when forms are submitted.

*Testing Note*: You may use the lowest ad price for testing purposes. After testing, pause the form until you want to collect submissions.

==== Inbound Action: Connect a LinkedIn Organic Lead Gen Form to ActiveCampaign ====
To integrate your LinkedIn organic event registration forms, perform the following steps:

# From your ActiveCampaign account, click '''Apps'''.
# Use the search bar to find and select '''LinkedIn Lead Gen Forms'''.
# Click the '''Add an account''' button at the top right.
# In the modal window, click the '''Connect''' button.
# Authorize the connection via your LinkedIn Ads account.
# Click '''Done''' after authorization.
# Confirm the connection by clicking '''OK'''.
# Click '''Add new resource''' in your ActiveCampaign account.
# In the modal, complete the following:
   * **Lead Types** - choose '''Event'''
   * **Accounts** - select your LinkedIn account
   * **Event** - choose the event you aim to connect.
   * **Forms** - select the registration form for your event (set to '''Active''' on LinkedIn).
   * **Tags** - display tags added to contacts.
   * Click '''Continue'''.
# Confirm object fields syncing to ActiveCampaign by clicking '''Continue'''.
# Map the fields from LinkedIn to your ActiveCampaign contact fields similarly as before.

*Testing Note*: Form submissions from this integration will not add a site tracking cookie to contacts.

==== Outbound Actions: Adding and Removing Contacts to/from LinkedIn Matched Audience Lists ====
'''Adding Contacts to a LinkedIn Matched Audience List:'''

1. Click on the '''Automations''' button in your ActiveCampaign account.
2. Edit or create a new automation.
3. Click the node (+) to place a Matched Audience action.
4. From the '''Apps''' tab, select the '''Add Contact to Audience''' action.
5. Choose your connected LinkedIn account by clicking the blue '''Select''' button.
6. Select your LinkedIn account from the '''Accounts''' dropdown.
7. From the '''Audiences''' dropdown, select the audience list to which contacts will be added:
   * Choose '''Create New Audience''' to create a new audience.
8. Click the '''Continue''' button.
9. Map ActiveCampaign fields to LinkedIn fields using the dropdown options:
   * Note: The **Email field** is the only required field.
10. Click the '''Finish''' button.

'''Removing Contacts from a LinkedIn Matched Audience List:'''

1. Click on the '''Automations''' button in your ActiveCampaign account.
2. Edit or create a new automation.
3. Click the node (+) to place a Matched Audience action.
4. Select the '''Remove Contact from Audience''' action from the Apps tab.
5. Choose your linked account by clicking the blue '''Select''' button.
6. Select your specific account from the '''Accounts''' dropdown.
7. From the '''Audiences''' dropdown, select the audience to remove contacts from.
8. Click the '''Continue''' button.
9. In the Field Mapping section, select the ActiveCampaign **Email** field to proceed.
10. Click the '''Finish''' button.