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All Campaigns Performance report
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== Step-by-step Instructions == To make the best use of the '''All Campaigns Performance report''', follow these steps: 1. **Select the Report**: Use either access method described above to open the report. 2. **Explore the Default Metrics**: Upon loading, you will see a summary of overall performance metrics for sent campaigns, which includes key statistics such as total sends, opens, clicks, unsubscribes, and bounces. 3. **Set a Date Range**: You can analyze campaigns from a specific time period by using the Date filter. This is vital for understanding the performance trends over chosen intervals. 4. **Apply Filters**: Utilize the five available filters at the top of the report: - **Type**: Filter campaigns based on their type (e.g., Auto-Responders, Recurring). - **Label**: Narrow down results by tags you've assigned to campaigns. - **Lists**: Choose specific lists to view data for campaigns sent to particular audiences. - **Opens Toggle**: Decide whether to include or exclude Mail Privacy Protection (MPP) opens. - **Search**: Enter campaign names or parts of them to quickly locate specific reports. 5. **Review Campaign Metrics**: The report will display various metrics such as: - Total number of campaigns, - Unique opens, - Open rates, - Click rates, and - Bounces. 6. **Compare Metrics**: Use the “Compare to” option to assess metrics against your account’s average over the last 30 days or against average metrics for each type of campaign. 7. **Access Individual Campaign Data**: Click on any campaign name within the report to open more detailed performance data including sends, opens, clicks, bounces, and unsubscribes for that specific campaign. 8. **Exporting Data**: If needed, you can easily export the report data: - Click the **Export** button at the top right corner of the report. - Choose **Export.csv** to download your data, which includes any filters applied.
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