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=== Step-by-Step Instructions === Once you have accessed the '''ACHQ Dashboard''', various data points are presented to help assess your franchise's performance. Here are the primary components of the dashboard: 1. **Total Active**: This section provides the count of total active accounts across your franchise network. This metric allows franchisors to keep track of active engagement levels. 2. **Total Expired**: In this area, you can find the count of total expired accounts. Keeping an eye on expired accounts aids in understanding disengagement levels and potential areas for re-engagement strategies. 3. **Average Open Rate**: The average open rate represents the average open rates gathered from the last 30 days, drawn from individual account performance identified in '''Campaign Reports'''. This is critical for evaluating overall email engagement among the franchises. 4. **Average Click Rate**: This metric reflects the average click rates from the last 30 days, derived similarly from the accounts' campaign reports. A good click rate indicates how effective your campaigns are at prompting recipients to take action. 5. **Calendar**: A visual representation of both past and upcoming campaigns. Clickable entries within this section provide in-depth access to detailed campaign information, essential for reviewing previous campaigns and strategizing future ones. 6. **Whatβs New**: This is a news section featuring manually curated messages. It includes updates from press releases, notifications, feature releases, and other important communications aimed at keeping franchisors well-informed.
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