Editing Send a campaign (section)

== Introduction ==
Sending targeted campaigns is an essential strategy when it comes to email marketing, as it helps ensure that your messages are relevant and engaging for your contacts. When you send campaigns to specific segments of your audience who have expressed interest in particular topics or products, it can significantly increase your open rates, click-through rates, and overall conversion rates. This article will guide you through the process of sending a campaign to a segment of contacts who have viewed specific web pages on your site.

In this context, a segment refers to a defined group of contacts based on their behaviors—specifically, the pages they have visited on your website. This segmented approach allows you to tailor your messaging effectively, leading to improved engagement and response rates.