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Campaigns Performance report
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== Introduction == The '''Campaigns Performance report''' in ActiveCampaign provides users with comprehensive aggregate data about all sent campaigns within their account. This feature plays a crucial role in email marketing strategies by enabling users to evaluate the effectiveness of their campaigns, understand customer engagement, and adjust future marketing efforts accordingly. The report includes metrics on campaign sends, opens, clicks, unsubscribes, bounces, and even revenue generated when integrated with eCommerce platforms, making it an essential tool for marketers aiming to optimize their outreach.
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