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== Introduction == The '''"m" parameter''' is an essential element of the Web Copy link associated with campaigns in ActiveCampaign. Understanding this parameter is crucial for effectively tracking and managing your campaigns. Essentially, the '''"m" parameter''' refers to the **Message ID**, which uniquely identifies a specific message within your campaign or automation email. Utilizing the '''"m" parameter''' can significantly affect how you trace user interactions with your campaigns, providing valuable insights into engagement and performance metrics. This guide will delve deeper into what the '''"m" parameter''' is, its significance, and how to leverage it effectively within your campaigns.
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