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== Best Practices and Tips == To ensure that your integration works smoothly and to get the most out of it, consider the following best practices: * Before implementing the integration, familiarize yourself with the [https://help.activecampaign.com/hc/en-us/articles/221542267-An-overview-of-Site-Tracking Site Tracking] process in ActiveCampaign. * It may be beneficial to set up '''active campaign site tracking''' on your '''Wix''' website to better understand user behavior. Learn more about how to add this in the [https://help.activecampaign.com/hc/en-us/articles/221493708-How-to-set-up-site-tracking#how-to-set-up-site-tracking-0-0 Site Tracking Setup] documentation. * To track the effectiveness of marketing campaigns, consider passing '''UTM parameters''' from your Wix website to ActiveCampaign.
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