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== Email Templates Overview == Email templates are essential in email marketing, serving as a starting point for creating campaigns and automation emails. They ensure '''brand consistency''' and effective messaging, while also streamlining the email creation process. With a variety of more than 125 templates available, ActiveCampaign enables users to select from options based on business goals, layouts, and pre-designed inspirations, making it easier than ever to engage customers with visually appealing and relevant content. This overview covers the types of email templates available in ActiveCampaign, explains how to access and develop them, discusses best practices, and addresses common user questions.
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