Editing Abandoned cart overview (section)

== Abandoned Cart Overview ==

The '''Abandoned Cart''' feature in ActiveCampaign is a pivotal tool for online retailers, specifically designed to address the common issue of customers leaving items in their shopping carts without completing a purchase. When potential buyers abandon their carts, businesses may suffer significant loss in revenue. By leveraging the capabilities of the Abandoned Cart feature, organizations can automatically engage these customers through tailored email campaigns and encourage them to finalize their transactions, thus boosting sales and enhancing customer retention.