What information is synced from a Deep Data integration

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Introduction

The Deep Data integration feature in ActiveCampaign allows users to seamlessly import crucial data from their connected ecommerce stores into their ActiveCampaign account. This capability is particularly important as it enables businesses to leverage detailed insights from customer orders to enhance their marketing strategies, track performance, and improve customer engagement activities. By syncing relevant information from ecommerce platforms, businesses can create targeted campaigns and automate communications based on real-time data.

How to Access This Feature

To access the Deep Data integration feature, you need to be a user of ActiveCampaign with an ecommerce store connected to your account. Assuming the Deep Data integration has been set up properly, you can view synced information through the contact profile records in ActiveCampaign.

Step-by-Step Instructions

1. **Connect Your Ecommerce Store**:

  Ensure that your ecommerce platform (e.g., Shopify) is integrated with your ActiveCampaign account. Follow the integration instructions specific to your ecommerce platform.

2. **Sync Contacts**:

  When a contact makes a purchase via your ecommerce site, their information will automatically sync to your ActiveCampaign account.

3. **View Contact Profiles**:

  - Navigate to the **Contacts** section in ActiveCampaign.
  - Select the contact whose data you wish to view.
  - The synced information will appear in their profile, including total revenue, total orders, and total products.

Information Synced from a Deep Data Integration

When a contact is synced from a Deep Data integration, the following fields will be imported:

• Product Name
• Product Category (or Product Collection for Shopify)
• Product ID
• Order Date
• Order Price
• Order Currency
• Shipping Method

It’s important to note that these fields are provided by the Deep Data integration and cannot be altered. They will not be found on the Manage Fields page within your ActiveCampaign account.

Contact Profile Information

On the profile page of a contact synced from a Deep Data integration, the following metrics are available:

• Total Revenue
• Total Orders
• Total Products

Additional details for each order placed include:

• Order Number
• Order Date
• Order Total
• Currency
• Product(s)

Please be aware that the Product Category or Product Collection and Product ID will not be displayed directly on the contact’s profile page.

Segmenting Options

With the inclusion of Deep Data, new segmenting options can be utilized in the segmenting tool, including:

• Total Revenue
• Total Orders
• Total Products
• Last Order Price
• Last Order Currency
• Last Order Shipping Method
• Last Order Product Count
• Last Product ID
• Last Product Name
• Last Product Category (or Last Product Collection for Shopify)
• Order Date
• Order Time
• Product Name
• Shipping Method
• Currency

This data can be effectively used to create "If/Else" conditions in your automation, include conditional content in your campaigns, develop goal conditions, set up Split Tests in automations, update lead or contact scores, and facilitate targeted campaigns by creating specific list segments.

Configuration Options and Settings

ActiveCampaign provides specific fields that are synced during the Deep Data integration process, which enhance user experience and marketing automation capabilities. The essential synced fields include:

• Contact Record:

   * Total Revenue: Yes
   * Total Orders: Yes
   * Total Products: Yes
   * Order Total: Yes (listed under specific order)
   * Shipping Method: No
   * Currency: Yes
   * Product(s): Yes
 

• Segment Builder:

   * Total Revenue: Yes
   * Total Orders: Yes
   * Total Products: Yes
   * Last Order Price: Yes (will be listed under specific order)
   * Last Order Currency: Yes (will be listed under specific order)
   * Last Order Shipping Method: No
   * Last Order Product Count: No
   * Last Product ID: No
   * Last Product Category: No

These configurations allow users to glean important metrics and tailor their interactions accordingly.

Best Practices and Tips

• Regularly check and maintain the connection to your ecommerce platform to ensure smooth syncing of contact data.
• Take advantage of segmenting options to create highly targeted campaigns that speak directly to customer behaviors and purchase history.
• Utilize the automation capabilities to effectively respond to the behavior of your contacts based on their purchasing patterns.
• Test different configurations and segments to discover trends and insights about your customer's preferences.

Troubleshooting

If you encounter issues with syncing information from your Deep Data integration, consider the following troubleshooting steps:

• **Check Connection Status**: Verify that your ecommerce store is properly connected to ActiveCampaign.
• **Data Sync Delays**: There might be occasional delays in syncing; check back shortly for updated information.
• **Contact Data**: Ensure the contacts have completed a purchase to see their data reflected in ActiveCampaign.

For further assistance, consult the ActiveCampaign support documentation or reach out to customer support.

FAQ

What is Deep Data integration?

Deep Data integration allows you to sync detailed ecommerce information—such as products and orders—from connected ecommerce platforms into your ActiveCampaign account.

What information is synced from a Deep Data integration?

The following fields are synced: Product Name, Product Category or Collection (Shopify), Product ID, Order Date, Order Price, Order Currency, and Shipping Method.

Can I modify the synced fields?

No, the fields provided by the Deep Data integration cannot be modified.

Where can I see the synced information?

The synced information is available on the profile page of the respective contact in ActiveCampaign and can also be used for segmenting.

How can I utilize the synced data?

You can use the synced data to create targeted email campaigns, segment your audience, and set automation conditions based on customer behavior.

Is there support for troubleshooting issues with Deep Data integration?

Yes, for troubleshooting and guidance, you can refer to ActiveCampaign's support documentation or contact their customer support team.

What ActiveCampaign plans support Deep Data integration?

The Deep Data integration feature is available for users on the Starter, Plus, Pro, and Enterprise plans. ```