The rules for free or public link shorteners in SMS

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The Rules for Free or Public Link Shorteners in SMS

The use of SMS messaging is a powerful way to communicate with customers, but it comes with specific rules, especially regarding the use of links. One common practice in digital communication is the use of link shorteners to make long URLs more manageable. However, when it comes to SMS messaging on ActiveCampaign, there are particular guidelines that must be followed regarding the use of free or public link shorteners.

Introduction

Using shortened URLs in SMS can help save valuable character space, which is especially useful given the strict character limit in SMS messages. However, ActiveCampaign has strict prohibitions against using free or public link shorteners such as Bit.ly. This rule is important to understand as it directly impacts the deliverability of your SMS communications. Messages containing prohibited shorteners are likely to be blocked, leading to unsuccessful outreach efforts.

The reason behind these restrictions is that free or public link shorteners often become associated with spamming and malicious activities, creating a bad reputation with mobile carriers. Phone carriers are vigilant about filtering messages that may contain spam or dangerous content, and as a result, messages using certain types of shortened URLs are more likely to be blocked.

How to Access This Feature

To begin using SMS messaging features on ActiveCampaign, you must first add the SMS add-on to your account. This can only be purchased if you have a Plus, Professional, or Enterprise plan. Once the SMS feature is enabled in your account settings, you can start composing SMS messages while adhering to the guidelines regarding link shorteners.

Step-by-Step Instructions

1. **Purchase the SMS Add-On**: Ensure you have an active plan that includes the SMS add-on. 2. **Open the SMS Messaging Tool**: Navigate to the messaging section after logging into your ActiveCampaign account. 3. **Compose Your Message**: Click on the option to create a new SMS. Here, you can type the content of your message. 4. **Add a Link**: If you wish to include a link in the SMS, make sure it does not use a free or public link shortener.

  - Instead, consider using a private link shortener that features a customized domain related to your company (e.g., "yourcompany.ly").

5. **Review Your Message**: Check that your message adheres to all guidelines before proceeding to send. 6. **Send Your Message**: Once satisfied, click the **Send** button to deliver your message.

Configuration Options and Settings

When creating SMS messages, it's important to understand the following configurations:

• The **SMS add-on** is mandatory to enable SMS functionalities.
• Only private link shorteners with personalized domains are acceptable.
• Any message containing a free or public link shortener will be automatically blocked from sending.

Best Practices and Tips

1. **Use Private Shorteners**: If you need to shorten links, opt for a private URL shortener that uses a unique domain specific to your brand. 2. **Avoid Free Services**: Steer clear of services like Bit.ly or TinyURL as these are typically flagged by carriers. 3. **Test Before Sending**: Always test your SMS messages in a safe environment to ensure that they are being delivered as intended, especially if they contain links. 4. **Stay Informed on Policies**: Regularly check ActiveCampaign’s guidelines for any updates on SMS messaging and link management.

Troubleshooting

- If your SMS message fails to send, check for the presence of any free or public link shorteners. - Ensure that the SMS add-on is successfully integrated into your account. - Review your message for any other elements that may trigger a block, such as excessive promotional content.

Related Features

It is beneficial to familiarize yourself with other messaging features available within the Messaging category, such as:

• Basic SMS settings
• Interaction tracking
• Message templates

FAQ

Q1: Can I use any link shortener in SMS messages? A1: No, free or public link shorteners are prohibited. You must use a private link shortener.

Q2: What happens if I include a prohibited link in my SMS? A2: Your message will be automatically blocked from sending.

Q3: How can I purchase the SMS add-on? A3: The SMS add-on can be purchased through your ActiveCampaign account settings, available only on Plus, Professional, or Enterprise plans.

Q4: Are there any specific URL shortener services recommended? A4: Use a private link shortener service that offers personalized domains specific to your business needs.

Q5: Will my messages be filtered even if I use a valid shortener? A5: While valid shorteners should not be filtered, it’s advisable to test your messages to ensure successful delivery.

Q6: How do I know if my link shortener is considered safe? A6: If the link shortener has a custom domain tailored to your business, it is generally considered safe for use in SMS.

By adhering to the rules regarding link shorteners in SMS messaging, you can enhance the effectiveness of your campaigns while safeguarding against potential delivery issues. ```