Resend last campaign

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How do I resend my last campaign to new subscribers?

ActiveCampaign provides a valuable feature that allows you to automatically resend your previous campaign to new subscribers who join your list. This can enhance engagement and ensure that your new contacts receive important information they may have missed. In this article, we will explore how to enable and utilize the Resend last campaign to new subscribers feature to maximize your email marketing efforts.

How to access this feature

To access the Resend last campaign feature, follow these steps:

1. Navigate to the Contacts section from the left menu. 2. Click on Lists to go to the Lists Overview page. 3. From here, you can manage your lists and configure various settings, including the option to resend your last campaign.

Step-by-step instructions

To enable the Resend last campaign to new contacts feature, you will need to follow these detailed steps:

1. Click on Contacts in the left menu, then select Lists to access the Lists Overview page.
2. Locate the list you wish to configure and click the down caret next to it. This action opens a dropdown menu with various options.
3. From the dropdown options, select Advanced settings. This will direct you to the advanced configuration options for your list.
4. Find the Resend last campaign to new contacts option from the advanced settings.
5. Toggle the switch to turn it On.
6. After making your adjustments, click Save to apply the changes.

By enabling this option, any new subscribers added to your list will automatically receive the last campaign that was sent.

Configuration options and settings

When configuring the Resend last campaign to new contacts feature, you will interact with the following options:

• Resend last campaign to new contacts: This configuration option allows you to specify whether new subscribers should receive the most recent campaign.

It is essential to ensure that this toggle is correctly set to On to take advantage of this functionality. Remember to click Save after making any changes to avoid losing your settings.

Best practices and tips

1. **Monitor Engagement**: Keep an eye on the performance of the resent campaigns. This will help you understand what resonates best with your audience. 2. **Quality Content**: Ensure that your last campaign is informative and engaging. The better the content, the more likely new subscribers will engage with your materials. 3. **Testing**: Periodically enable and disable the feature to test various campaigns and their effectiveness with new subscribers. 4. **Timing**: Consider the timing of your campaigns and how frequently you want new subscribers to receive the last campaign. Too frequent resending may lead to subscriber fatigue. 5. **Segmenting**: Although this feature applies to all new subscribers, consider segmenting your audience for targeted content in the future.

Common use cases with examples

• **Launching a new product**: If you have just launched a new product and the announcement was sent out in your last campaign, it would be beneficial for new subscribers to receive this information as they join your list.
• **Seasonal promotions**: For seasonal sales or promotions that may have occurred recently, resending the information can ensure that all your subscribers are up-to-date and do not miss out.
• **Event announcements**: If you recently announced an upcoming event in the last campaign, new subscribers can be informed right away about how to participate, register, or attend.

Troubleshooting section

If you encounter any issues while using the Resend last campaign to new contacts feature, here are a few troubleshooting tips:

• **Toggle not saving**: If the switch for Resend last campaign to new contacts does not save, try refreshing the page or logging out and back into your account.
• **New subscribers not receiving emails**: Check if the settings for your list are configured correctly. Make sure that the list themselves are active and that there are no restrictions in your email sending settings.
• **Campaign not sent**: Ensure that the most recent campaign was successfully sent and that it is available for new subscribers. You cannot resend a campaign that has not been previously sent.

If troubleshooting does not resolve your issue, consider reaching out to ActiveCampaign support for further assistance.

Related features

For more features that can complement the Resend last campaign functionality, consider exploring:

• Automation: Automate your marketing efforts, including email campaigns.
• Contact Lists: Manage and segment the contacts you communicate with.
• Tags: Use tags to organize and qualify your subscribers for more personalized outreach.

FAQ

Q1: What happens if I turn off the feature after it has been enabled? A1: If you turn off the feature, new subscribers added after the toggle is switched off will not receive the last campaign.

Q2: Can I customize the last campaign before resending? A2: No, the last campaign sent will be resent in its original form without any modifications.

Q3: Is there a limit to how many times I can resend a campaign? A3: This feature is specifically for new subscribers, so it only activates when a new contact joins. There are no set limits on how often you can resend, apart from the engagement considerations mentioned in best practices.

Q4: Will all new subscribers receive the last campaign regardless of when they join? A4: Yes, all new subscribers will receive the last campaign regardless of when they sign up, as long as the feature is enabled.

Q5: How do I know if my new subscribers received the campaign? A5: You can monitor your campaign stats to see engagement metrics, including open rates and click rates from the resent campaigns.

Q6: What types of campaigns can I resend? A6: You can resend any type of campaign that has been previously sent, including newsletters, promotional campaigns, and announcements.

Q7: Is this feature available on all ActiveCampaign plans? A7: Yes, the Resend last campaign to new contacts feature is available for the Starter, Plus, Pro, and Enterprise plans.

By following this guide, you'll be well-equipped to utilize the Resend last campaign to new subscribers feature effectively to enhance your email marketing strategy in ActiveCampaign. ```