From name and email address

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How do I change the "From" name and email address in my campaign?

In ActiveCampaign, the From name and email address are crucial aspects of any email campaign as they directly affect recipient engagement and perception. A well-chosen From name and email address can lend credibility to your campaign and help improve your open rates. This article describes how to change the "From" name and email address for your campaign, highlights important considerations, and provides best practices.

How to access this feature

To access the feature for changing the From name and email address, navigate to the Campaigns section within your ActiveCampaign account. Here you'll find the campaigns you have created, which may be in a draft or scheduled status.

Step-by-step instructions

To change the From name and email address for any campaign, follow these step-by-step instructions:

Update the "From" name and email address from the Campaigns Page

1. Click Campaigns on the left menu. 2. Open the campaign that you wish to update. 3. In the Campaign Settings Page, type your preferred From name and email address into the fields provided. 4. If you want to send your email immediately, click Send now at the top right. If you wish to continue editing the campaign later, click Save and exit.

Update the "From" name and email address from the Campaign Designer

1. Click Campaigns on the left menu. 2. Open the campaign you wish to update. 3. On the Campaign Settings page, hover over the campaign design to the right and click the Edit design button. 4. From the Campaign Designer, click the gear icon at the top right. 5. The Campaign Settings modal will appear. Input your preferred From name and email address into the fields provided. 6. Click Save.

Configuration options and settings

While editing your campaign, you have the option to specify the following:

- From Name: The name that will be displayed to recipients. - From Email Address: The email address that will be associated with your campaign's emails.

It’s important to note that you cannot set a default account-wide or list-specific From name or email address. By default, new campaigns will utilize the same From name and email address as your most recently sent campaign.

Best practices and tips

When configuring your From name and email address, consider these best practices:

- Use a recognizable From name: Recipients are more likely to open emails from names they recognize. - Be clear and concise: Your From name should reflect the content or purpose of your email. - Maintain consistency: Try to use the same From name and email across campaigns to enhance brand recognition. - Test different options: Experiment with different From names and addresses to see which combinations yield the best open rates.

Common use cases with examples

- **Marketing Campaigns:** A marketing agency might use the From name "Acme Marketing" alongside an email address such as "hello@acmemarketing.com" to create brand identity for their campaigns. - **Newsletter Updates:** A company could use the From name "The Tech Update" with an email address like "updates@techcompany.com" to communicate consistent messaging about technology news.

Troubleshooting section

If you encounter issues changing the From name and email address:

- Ensure that your campaign is in a Draft or Scheduled status; you cannot change these fields for campaigns marked as Sent. - Verify that you've filled in both the From Name and From Email Address fields correctly before saving. - If the changes are not saving, try refreshing the page to ensure there's no temporary glitch.

Related features

To learn more about related functionalities within ActiveCampaign, consider checking out these features:

- Campaigns - Automation

FAQ

Can I use any email address as my From Email Address?

No, the email address must be verified within your ActiveCampaign account to ensure deliverability and compliance with email regulations.

What happens if I don't set a From name?

If no From name is set, it defaults to the last used From name for campaigns, which may confuse recipients.

Can I change the From name after sending the campaign?

No, once the campaign has been sent, you cannot make any changes to the From name or email address.

Is there a way to set a default From name for all campaigns?

Currently, ActiveCampaign does not provide the option to set a default account-wide or list-specific From name or email address.

How many times can I update the From name before sending?

You can update the From name as many times as needed before actually sending the email campaign.

Can I test different From names?

Yes, it's advised to test different From names to see which brings the best engagement rates for your audience.

What is the character limit for the From name?

The From name typically has a character limit of around 50 characters, ensuring clear visibility in email clients.

By following these guidelines and instructions, you can effectively manage your campaign's From name and email address within ActiveCampaign to maximize engagement and maintain brand consistency. ```