Create an SMS marketing list

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Create an SMS marketing list in ActiveCampaign

Creating an SMS marketing list in ActiveCampaign allows you to effectively reach out to your contacts through broadcast SMS messages. This functionality is crucial for businesses that want to engage users quickly and efficiently via text message. The ability to send personalized messages, along with the option to insert images and track shortened links, enhances overall engagement. SMS lists also play a significant role in consent and communication management, ensuring that you can maintain compliance while connecting with your audience.

This article will guide you through the necessary steps to create an SMS marketing list, add contacts, and best practices for utilizing this feature effectively.

How to Access This Feature

To access the SMS marketing list feature in ActiveCampaign, you must ensure that you possess the necessary account privileges. The feature is available for users subscribed to the Plus, Professional, or Enterprise plans, and comes as an add-on for SMS marketing. Additionally, having a registered UK or USA number is mandatory to send broadcast SMS messages.

Step-by-Step Instructions

Here’s how to create your SMS marketing list step-by-step:

1. Click Contacts > Lists on the left menu.
2. Click Add a list.
3. A modal window will appear. Complete the following fields:

  * **Name**: Choose a short yet descriptive name for your list. Keep in mind that this name will be visible to your contacts.
  * **List Description**: Provide a description of your list for internal use. This description will not be visible to your contacts.

1. Under **Marketing Channel**, click the dropdown and select **SMS**.
2. Click the Save button.

Configuration Options and Settings

Once you have created your SMS marketing list, you can take the following steps to enhance its functionality:

• **Name**: This should be a clear identifier for your contacts.
• **List Description**: A helpful note for your team, keeping operational clarity.
• **Marketing Channel**: Always remember to select **SMS** for the channel to ensure the correct usage of the list.

Best Practices and Tips

1. **Ensure Consent**: Make sure your contacts have explicitly consented to receive SMS messages. This compliance is crucial to avoid legal issues and maintain a positive reputation. 2. **Maintain Clear List Names**: Use identifiable names for your lists so that both your team and your contacts can understand the type of communication they can expect. 3. **Utilize Descriptions**: Take advantage of the list description feature to provide context for your team. 4. **Regularly Review Lists**: Keep your SMS lists updated by removing inactive numbers and adding new contacts consistently. 5. **Monitor Engagement**: Track how well your messages are received to continually refine your strategy.

Common Use Cases with Examples

- **Promotional Campaigns**: Sending SMS offers to a list of opted-in subscribers can drive immediate sales and engagement. - **Event Reminders**: Notify your subscribers about upcoming events, ensuring they are always in the loop. - **Updates and Announcements**: Keep your contacts informed about important news or changes within your business.

In essence, an SMS marketing list serves as a powerful tool for real-time communication with your audience.

Troubleshooting Section

If you encounter issues while creating or managing your SMS marketing lists, consider the following troubleshooting tips:

1. **Inability to Create an SMS List**: Ensure you've purchased the SMS add-on and that your account type supports this feature. 2. **Text Not Sending**: Verify that you're using a registered UK or USA number and that the contacts you're sending to have opted in. 3. **List Name Visibility**: If contacts are confused by your list name, consider renaming it for clarity.

FAQ Section

Q1: What types of plans are required to create an SMS marketing list? A1: You need to be subscribed to the Plus, Professional, or Enterprise plan.

Q2: How do I add contacts to my SMS marketing list? A2: You can add contacts through various methods such as creating an SMS list subscription form, importing via CSV, or manually using the Contact Management Page.

Q3: Can I send MMS messages through SMS marketing lists? A3: No, MMS support is only available in the USA. The UK does not support sending MMS messages.

Q4: What happens if I don't have explicit consent from contacts? A4: If you send SMS messages without consent, you may risk facing legal action and damaging your brand reputation.

Q5: Is there a way to track the performance of my SMS messages? A5: Yes, utilize the built-in analytics within ActiveCampaign to monitor engagement and effectiveness of your SMS messages.

Q6: What if I want to remove a contact from my SMS list? A6: You can easily edit your SMS list to remove or change contacts via the Contact Management Page.

Q7: How can I get help if I encounter problems? A7: Refer to ActiveCampaign's support resources or contact customer service for assistance with any issues you face.

By following this guide, you can successfully create and manage an SMS marketing list in ActiveCampaign, leveraging the power of direct communication with your customers. ```