Ecommerce Dashboard

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About the ActiveCampaign Ecommerce Dashboard

The ActiveCampaign Ecommerce Dashboard is a powerful tool designed to display performance metrics for your connected ecommerce store(s). This feature is crucial because it provides actionable insights and recommendations that can help you grow your business by understanding customer behavior, improving marketing strategies, and increasing overall sales.

Accessing the Ecommerce Dashboard allows users to monitor key performance indicators, uncover trends, and take strategic actions to optimize their marketing efforts.

How to Access the Ecommerce Dashboard

To access the Ecommerce Dashboard, follow these steps:

1. Log into your ActiveCampaign account. 2. Upon logging in, the first page you will see is the Marketing Dashboard. 3. At the top of the Marketing Dashboard, click on Ecommerce. 4. The Ecommerce Dashboard will now load the relevant metrics for your connected ecommerce store.

You can customize your view using the filters at the top to examine data by store, currency, and time period.

Step-by-Step Instructions

Once you are in the Ecommerce Dashboard, you will see several sections that provide vital data about your ecommerce activities:

1. **Recommendations for You**

  - In this section, ActiveCampaign provides tailored suggestions on actions you can undertake within your account to enhance customer engagement.
  - Examples of recommendations include:
    - Activate an abandoned cart automation
    - Install site tracking
    - Integrate with Facebook Audience
    - Save segments of customers based on their purchasing behavior

  - You can click on the call-to-action buttons for each recommendation or the Learn how link for further instructions. To dismiss any recommendation, simply click the X next to it.

2. **Customer Journey**

  - This section displays customer journey phases—Awareness, Intent, Purchase, and Loyalty—based on the selected time period.
  - It displays:
    - Total visitors to your store (Awareness)
    - Individuals who added products to their cart (Intent)
    - Completed purchases (Purchase)
    - Repeat purchases (Loyalty)

  - Alongside each stage, metrics are provided, including cart abandonment rate, conversion rate, and repeat purchase rate, allowing you to compare your performance against industry benchmarks.

3. **Ecommerce Performance**

  - The Ecommerce performance section presents key metrics and revenue trends over time, which helps evaluate the effectiveness of your marketing campaigns.
  - Key performance metrics include:
    - Total marketing revenue
    - Average open rate
    - Average click rate

  - A graph displaying marketing revenue over time allows for deeper analysis of revenue trends from campaigns and automation emails. Hovering over points on this graph reveals detailed information about total marketing revenue broken down by campaigns and automations.

  - Finally, an accompanying table presents essential content data such as:
    - Name (Email name)
    - Marketing Type (Campaign or Automation)
    - Last Sent Date
    - Open rate
    - Click rate
    - Revenue

Configuration Options and Settings

The Ecommerce Dashboard derives its functionality from the integration with various ecommerce platforms, including BigCommerce, Shopify, WooCommerce, and Square, as well as third-party deep data integrations.

To maximize its utility, ensure the following configuration options are set correctly:

- Ensure your store is properly connected through the ActiveCampaign Deep Data integration. - Set filters in the dashboard to customize the data display according to your preferences (store, currency, time period). - Activate relevant automations such as abandoned cart automation for effective customer engagement.

Best Practices and Tips

To get the most out of the Ecommerce Dashboard, consider the following best practices:

- Regularly review the Recommendations for You section and implement suggested actions to enhance customer relationships. - Analyze the Customer Journey data to identify bottlenecks in your sales process and adjust your strategies accordingly. - Utilize the Ecommerce Performance metrics to assess the impact of your marketing efforts and refine your campaigns based on revenue data. - Make use of A/B testing for your emails to determine what type of content drives higher engagement and sales conversions.

Common Use Cases with Examples

1. **Improving Cart Abandonment Rates**: If the Customer Journey metrics indicate a high rate of cart abandonment, activating an abandoned cart automation can help in recovering lost sales by reminding customers about items left in their cart.

2. **Customer Segmentation**: By saving segments such as customers who have made one purchase and those who have made multiple, businesses can target specific marketing efforts tailored to each group's purchasing behavior.

3. **Performance Tracking**: Businesses can regularly check the Ecommerce Performance metrics to evaluate which marketing strategies yield the highest revenue and adjust their campaigns accordingly.

Troubleshooting Section

If you encounter issues with the Ecommerce Dashboard, consider the following troubleshooting steps:

- **No Metrics Displayed**: Ensure that your ecommerce store is properly integrated and that the connection is active. Check the integration settings within your ActiveCampaign account. - **Incorrect Revenue Data**: Verify that sales occurred after customers engaged with your emails (opening or clicking) and that they took place within the required 7 days of receipt. - **Filtering Issues**: If the dashboard fails to show the proper data when filters are applied, try refreshing the page or re-selecting the filters.

Related Features

To expand your understanding and capabilities, you might want to explore related features such as: - Automation - Site Tracking - Facebook Audience Integration

FAQ

Q1: Which ecommerce platforms can be integrated with the Ecommerce Dashboard? - A1: The dashboard integrates with BigCommerce, Shopify, WooCommerce, and Square, along with third-party deep data integrations.

Q2: What metrics can I track in the Ecommerce Dashboard? - A2: You can track metrics such as total marketing revenue, cart abandonment rate, conversion rate, repeat purchase rate, average open rate, and average click rate.

Q3: How do I activate abandoned cart automation? - A3: In the Recommendations for You section of the dashboard, click on the call-to-action button related to the abandoned cart.

Q4: How is revenue calculated in the Ecommerce Dashboard? - A4: Revenue is calculated based on orders synced into your ActiveCampaign account, which must come from contacts who engaged with your emails prior to making a purchase.

Q5: Can I get recommendations for improving my ecommerce store performance? - A5: Yes, the Recommendations for You section offers suggestions tailored to improve customer engagement and increase sales.

Q6: What should I do if I notice a significant drop in conversion rates? - A6: Review the Customer Journey section to identify where potential customers are dropping off and adjust your marketing and product strategies accordingly.

Q7: Is the Ecommerce Dashboard available to all ActiveCampaign users? - A7: No, this feature is available only for Plus, Pro, and Enterprise plan types and for accounts created on or before July 23, 2025. ```