Web copy link

``` Navigation: Main_Page > Campaigns > Emails > Add the "web copy" link to your emails

Add the "web copy" link to your emails

Adding a "web copy" link to your emails in ActiveCampaign is a powerful feature that enhances accessibility for your audience. This capability allows you to direct readers to a web version of your email, which is crucial for subscribers who may not be able to view HTML emails or have image downloading disabled. By providing this link, you can ensure that your content reaches more readers, improving engagement and shareability.

How to access this feature

To utilize the "web copy" link feature, you need to access it while creating or editing a campaign or automation email in ActiveCampaign. This feature is available in:

• Emails created with the Email Designer.
• Emails created with the Classic drag-and-drop editor.
• Custom coded emails.

Step-by-step instructions

Adding a "web copy" link to emails created with the Email Designer

1. From your ActiveCampaign account, open the template, campaign, or automation email you wish to add the web copy link to. 2. Highlight the text you would like to hyperlink, or select an existing link in your email by clicking it. 3. The Add a Link modal will appear. Choose Personalization Tag in the left field and type %WEBCOPY% into the right field. 4. Click Save. 5. You can update the link in the right panel of the Link section or click the two arrows in the Link section field to reopen the Add a Link modal. 6. To change the hyperlinked text:

  * In the right panel, in the Title section, type the desired text into the field.
  * Alternatively, click the text in the body of the email and make updates directly.

7. Your adjustments will be automatically saved, and the hyperlinked text will link to your web copy upon sending the email.

Adding a "web copy" link to emails created with the Classic Designer

1. From your ActiveCampaign account, open the template, campaign, or automation email you wish to edit. 2. Add a text block to your email or click into a pre-existing text block. 3. A modal toolbar will appear. Click the Personalize option. 4. An Add a Personalization modal will pop up. Click the Message Content option under Standard. 5. Select either Web Copy or Web Copy (no social links). 6. A modal window will appear. Input the text that should be displayed for the link or use the default text provided. 7. Click the OK button to finalize your selection. 8. When finished, click the Save & Exit button to save and exit, or click the Next button to view the Campaign Summary page.

Adding a "web copy" link to custom coded emails

1. From your ActiveCampaign account, open the template, campaign, or automation email you wish to edit. 2. Click the Insert button at the top left of the page. 3. A modal window will appear. Click on Personalized Content. 4. An Add a Personalization modal will appear. Click the Message Content option under Standard. 5. Choose either Web Copy or Web Copy (no social links). 6. In the modal window that appears, type the desired text for the link or use the default text provided. 7. Click the OK button. 8. When you're finished, click the Save & Exit button or click the Next button to proceed to the Campaign Summary page.

Configuration options and settings

There are two types of web copy links available:

• Web Copy: This option adds a link that directs readers to the full version of your email on a webpage and includes social links for sharing on platforms like Facebook, Twitter, LinkedIn, and Google+.
• Web Copy (no social links): This option directs readers to the email's full version but does not include social links.

To use the Web Copy (no social links), ensure you apply the personalization tag %WEBCOPY-NOSOCIAL% in your email.

Best practices and tips

• For maximum visibility, place the web copy link at the top of your email, ensuring it is easily accessible for recipients.
• Regularly monitor click-through rates for the web copy link to determine its effectiveness and make adjustments as necessary.
• Customize the link text to make it more engaging and relevant to your email's content.

Troubleshooting

• If the web copy link does not appear in your email, double-check that you have correctly added the personalization tag and saved your changes.
• Remember, any campaign that has a Sent status cannot be edited to add the link.
• If you are unable to save updates while editing an automation email, ensure you have the correct permissions set for your account.

Related features

For more information on effectively using email campaigns, consider exploring the following features:

• Automation
• Segmentation
• Custom Fields

FAQ

What is a "web copy" link?

A "web copy" link directs readers to a personalized web version of your email, increasing accessibility for those unable to view the email in standard format.

How do I add a "web copy" link to my email?

The link can be added through the Email Designer, Classic Designer, or using custom code by following the respective step-by-step instructions provided above.

Can I customize the text of the "web copy" link?

Yes, you can customize the hyperlink text to make it more engaging for the recipients.

What happens if my email is already sent?

Once the campaign has a Sent status, you cannot edit it to add a web copy link.

Do the "web copy" links include social sharing?

Yes, the standard web copy link includes options to share the email on social media, while the Web Copy (no social links) option does not.

Can I track clicks on the "web copy" link?

Yes, you can monitor engagement metrics, including clicks on the web copy link, through your ActiveCampaign reports.

Is there an additional cost for using the "web copy" link?

No, the "web copy" link feature is available at no extra cost and is included in all ActiveCampaign plans: Starter, Plus, Pro, and Enterprise. ```