Linking

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About Link Tracking

Link tracking is an essential feature in ActiveCampaign that allows users to monitor the performance of links within their campaigns. This feature provides insights into how recipients interact with the links included in emails, helping marketers optimize their strategies.

What is Link Tracking?

Link tracking enables you to see how many times a link has been clicked, which links are the most popular, and the overall engagement of your audience with your content. By analyzing this data, you can make informed decisions about your email marketing campaigns.

How Link Tracking Works

When you enable link tracking in your campaigns, ActiveCampaign automatically converts your links into trackable URLs. Each time a recipient clicks on a link, the click is recorded, and you can view this data in your campaign reports.

Benefits of Link Tracking

• **Measure Engagement**: Understand which links are driving the most traffic and engagement.
• **Optimize Content**: Use click data to refine your email content and improve future campaigns.
• **Segment Audiences**: Identify which segments of your audience are most engaged based on their link-clicking behavior.

Enabling Link Tracking

To enable link tracking in your campaigns, follow these steps: 1. Go to your campaign settings. 2. Look for the link tracking option. 3. Toggle the setting to enable link tracking.

Viewing Link Tracking Reports

After your campaign has been sent, you can view the link tracking reports by navigating to the campaign reports section. Here, you will find detailed statistics about link clicks, including:

• Total clicks
• Unique clicks
• Clicks per link

See Also

For more information, visit the original article on ActiveCampaign: [1] ```