Dedicated IP addresses

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Dedicated IP Addresses with ActiveCampaign

Introduction

A Dedicated IP address is a unique Internet Protocol address assigned solely to your email account. It plays a critical role in the delivery of emails, allowing your digital communications to have their own identity on the Internet. At ActiveCampaign, most of our users rely on a shared IP pool to send their emails, which has worked well due to its longstanding positive reputation with major inbox providers. However, if you're sending emails to a sizable list of at least 100,000 contacts regularly, a dedicated IP may provide advantages that align with your business's needs.

It's vital to understand that while a dedicated IP can offer many benefits, it does not inherently guarantee improved email deliverability. This article will guide you through access points, setup, configuration, best practices, and common questions regarding dedicated IP addresses.

How to Access This Feature

To utilize a dedicated IP address, you must submit a request to the ActiveCampaign Customer Experience Team. Before proceeding, ensure that you have at least 100,000 active, engaged contacts on your list, as this is a requirement to obtain a dedicated IP. Each dedicated IP costs $750 USD, and you can have a dedicated IP irrespective of your ActiveCampaign plan type (Starter, Plus, Pro, or Enterprise).

Step-by-Step Instructions

Here’s how to request a dedicated IP address:

1. **Check Eligibility**: Confirm that you have at least 100,000 engaged contacts who you frequently email.

2. **Submit Request**: Navigate to the ActiveCampaign website and access the contact form to submit your request for a dedicated IP address.

3. **IP Setup Options**: Decide whether you prefer a pre-warmed IP or if you're willing to take on the challenge of warming a cold IP yourself.

4. **Follow Warm-Up Guidelines**: If you choose a cold IP, follow the recommended warm-up schedule. If you've opted for a pre-warmed IP, you can begin sending at a higher volume immediately.

5. **Ongoing Management**: Monitor the performance of your IP diligently to maintain its sender reputation over time.

Configuration Options and Settings

Utilizing a dedicated IP requires awareness of several key aspects, which include:

• Pre-Warmed IPs: ActiveCampaign can provide you with an IP that is already warmed and ready to send approximately 100,000 messages daily.

• Cold IPs: If you opt for a cold IP, you must create a warming schedule and handle the warm-up process yourself.

• Reputation Management: It is crucial to manage your sending reputation effectively since you have complete control over the dedicated IP.

• Warming Schedule for Cold IPs: Following an appropriate warm-up regimen is vital to avoid damaging your IP reputation. This starts with sending a small volume of messages to your most engaged contacts, then gradually increasing the sending volume to avoid triggering spam filters.

Best Practices and Tips

Here are some best practices when working with a dedicated IP address:

1. **Send Engaging Email**: Focus on sending emails that your audience finds valuable. Maintaining high engagement rates will help build and sustain a positive reputation.

2. **Regular Sending Patterns**: Consistency is key to keeping your IP address warm. Avoid long periods of inactivity to prevent it from going cold and impacting your deliverability.

3. **Continue Monitoring**: Use insights from tools like Google Postmaster and Microsoft SNDS to track and manage your sending reputation effectively.

4. **Engagement Testing**: Periodically assess the engagement of your lists and clean them as necessary to ensure you're only sending to engaged users.

Troubleshooting

If you encounter issues with your dedicated IP address, consider the following troubleshooting steps:

• **Low Open Rates**: If your open rates decline dramatically, reassess your mailing list for inactive or unengaged contacts.

• **Deliverability Issues**: If messages aren't arriving in inboxes, check email authentication settings and ensure consistency in your sending volume.

• **Spread Knowledge**: Regularly share relevant content with your audience to encourage engagement and build a solid reputation.

FAQ

1. What is a dedicated IP address?

A dedicated IP address is a unique address assigned to your account that allows you to have control over your email sending reputation.

2. Why would I need a dedicated IP address?

Dedicated IP addresses are valuable for high-volume senders looking to control their sender reputation and improve mail delivery times.

3. Can I switch from a shared IP to a dedicated IP?

Yes, you can request a dedicated IP once you meet the eligibility requirement of having at least 100,000 engaged contacts.

4. What are the costs associated with a dedicated IP?

A dedicated IP is available for a fee of $750 USD when you request it.

5. How do I maintain my dedicated IP address?

Regularly send emails, monitor your sending reputation, and engage in good sending practices to maintain your dedicated IP's reputation.

6. What happens if I don't keep my dedicated IP warm?

Failing to keep your dedicated IP warm could result in a reputation reset and could negatively affect your deliverability.

7. Can I use a dedicated IP with any ActiveCampaign plan?

Yes, a dedicated IP can be used with any ActiveCampaign plan, including Starter, Plus, Pro, and Enterprise.

By following the outlined steps and best practices above, you can take advantage of a dedicated IP address with ActiveCampaign, boosting your email sending capabilities while maintaining control over your reputation. For more detailed help, be sure to refer to the relevant ActiveCampaign resources through the links provided in this article.