AI Campaign Builder

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Introducing AI Campaign Builder

Introduction

The AI Campaign Builder is a newly released innovation within ActiveCampaign designed to revolutionize how marketing campaigns are created. Leveraging artificial intelligence technology, this feature enables users to generate fully personalized and on-brand email campaigns in seconds—all from a single prompt. By combining personalization, automation, and template flexibility, the AI Campaign Builder transforms campaign workflows, helping marketers save time while maintaining creative and branding control.

Launched in November 2024, the AI Campaign Builder is aimed at simplifying the email marketing process from end to end, making it faster and more efficient for all segments of users, whether you're a solopreneur or managing campaigns at an enterprise scale.

How to Access This Feature

The AI Campaign Builder is available to all ActiveCampaign customers regardless of plan type, including current subscribers of Starter, Plus, Pro, and Enterprise plans.

To access the AI Campaign Builder:

1. Log in to your ActiveCampaign account.
2. Navigate to the Campaigns section from the left-hand menu.
3. Choose to create a new campaign.
4. Select the AI Campaign Builder option when prompted.

You do not need to enable any settings or activate the feature manually—it is readily available as part of the campaign creation experience.

Step-by-Step Instructions

Creating an AI-powered campaign is designed to be intuitive and streamlined. Follow these steps to successfully generate and customize your campaign:

Step 1: Create a New Campaign

Navigate to the Campaigns section and click on the Create Campaign button. When prompted for a campaign type, choose the AI Campaign Builder option.

Step 2: Enter Your Prompt

You will be asked to provide a single prompt—this could be a brief description of your campaign’s purpose, the audience focus, or any specific message you want to convey. Examples:

• “Summer sale for returning customers”
• “Welcome email for new subscribers”
• “Feature announcement for product launch”

The AI will generate a personalized draft message based on your prompt input, accounting for tone, layout, and intended outcome.

Step 3: Preview and Customize

After the AI generates the campaign draft, you’ll see an editable campaign preview. You can directly make updates inside the preview itself:

• Edit text content to refine messaging or fix specific phrases.
• Replace or remove images to better suit your branding.
• Modify calls-to-action (CTAs) and URLs.
• Change layout elements using available template options.

Step 4: Apply Quick Edits

Using the quick edits functionality, you can tweak any part of the content, such as product highlights, discount codes, or contact info—without needing to recreate the entire email.

This is particularly helpful for iterating on campaigns for A/B testing or adapting content for different segments.

Step 5: Finalize and Send

Once your design and content are ready: 1. Review the email for brand consistency. 2. Choose your audience segment. 3. Click Save and proceed with sending or scheduling your email as you normally would with traditional campaigns.

Configuration Options and Settings

The AI Campaign Builder allows users to fine-tune generated campaigns through several in-editor options:

• Prompt Field – The input used to generate your email’s initial content.
• Editable Campaign Preview – A real-time display of your generated email where direct content, image, and link changes can be made.
• Template Selection – Select from multiple layout themes to match your branding while enjoying flexible design options.
• Quick Edits – Inline edit tool for adjusting content blocks, CTAs, and headlines without refreshing or regenerating.

All these elements are contained within a streamlined user interface designed to reduce complexity while maximizing flexibility.

Best Practices and Tips

To get the most out of the AI Campaign Builder, consider the following best practices:

• **Craft a specific prompt** – The more detailed your initial prompt, the better the AI’s ability to generate accurate and relevant content.
• **Leverage quick edits for personalization at scale** – Use the quick edit tools to create multiple versions of the same campaign targeted to different audience segments.
• **Preview across devices** – Always view your campaign on both desktop and mobile to ensure it looks great everywhere.
• **Stay on-brand** – Choose templates that align with your visual identity and make necessary edits to fonts, colors, and logos.
• **A/B test AI-generated campaigns** – Test voxel combinations such as different subject lines or CTA button text to further optimize conversion rates.

Common Use Cases with Examples

The flexibility and speed of the AI Campaign Builder make it suitable for a multitude of email marketing scenarios. Here are a few practical use cases:

• **Welcome Campaigns** – “Generate a welcome email for new subscribers offering a discount code.”
• **Seasonal Promotions** – “Craft a Christmas promotion email featuring best-selling products.”
• **Announcements** – “Announce a new feature to existing customers with a clear CTA to learn more.”
• **Win-Back Strategies** – “Reconnect with inactive users offering a special loyalty incentive.”
• **Newsletter Creation** – “Generate a monthly newsletter with curated blog content and community highlights.”

Each of these scenarios can be executed in minutes, with edits made quickly using the AI-generated structure.

Troubleshooting

Although the AI Campaign Builder is designed to be seamless, there may be occasional scenarios where users experience confusion or functionality gaps:

• **AI content seems generic or off-track** – Try refining your prompt to include more specific details (audience, tone, product).
• **Edits not saving in preview** – Ensure you are clicking Save or navigating to the next section to trigger auto-save behavior.
• **Layout doesn’t match brand guidelines** – Switch to a different template and adjust colors, fonts, and spacing as needed within the preview editor.
• **Unable to locate the AI Campaign Builder** – Confirm you're in the Campaigns section and selecting AI Campaign Builder as the creation method.

If issues persist, visit the How to create an AI-generated campaign? article for more detailed guidance.

Related Features

Explore these related features and articles for additional context and expanded functionality:

• 2024 Release Notes
• ActiveCampaign Release Notes
• How to create an AI-generated campaign?
• Create AI content with the Email Designer in ActiveCampaign
• Connect Facebook Lead Ads to ActiveCampaign
• Apple Privacy filter overview

FAQ

What plans include access to the AI Campaign Builder?

The AI Campaign Builder is available to **all plan tiers**—Starter, Plus, Pro, and Enterprise.

Can I customize the content generated by the AI?

Yes. Once the email has been generated, you can make changes directly in the editable campaign preview, including text edits, image replacement, and link updates.

Is it possible to use this tool for different audience segments?

Absolutely. You can easily duplicate the campaign and use the quick edit functionality to tailor messages for each segment.

Do I need to pre-define my templates before using the AI?

No. The builder allows you to choose and edit from a variety of templates during the creation process, ensuring quick and flexible customization.

Can I regenerate content if I'm unhappy with the initial version?

Yes. Simply update your prompt or refresh the suggestions to create a new draft for your review.

Does the AI Campaign Builder help with visual design too?

It provides several layout templates optimized for brand consistency, which you can further customize with your colors, images, and formatting preferences.

Where can I find more help if I encounter issues?

Refer to the How to create an AI-generated campaign? page or contact ActiveCampaign support for assistance.

Summary

The AI Campaign Builder marks a significant step forward in simplifying and optimizing the way marketing campaigns are designed in ActiveCampaign. With AI-powered content generation, editable templates, and a user-centered workflow, it empowers teams of every size to create faster, smarter, and more impactful email communications—without sacrificing their brand voice or visual identity.