Update: LinkedIn Matched Audiences

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Update: LinkedIn Matched Audiences

Introduction

The Update: LinkedIn Matched Audiences feature enhances the integration between ActiveCampaign and LinkedIn Ads. This update enables marketers to automatically add and remove contacts from their LinkedIn audiences, making it easier to display targeted ads to the right individuals at the right time. Effective use of this feature ensures that your contacts receive relevant advertisements throughout their customer journey, thereby increasing the likelihood of engagement and conversion.

The significance of this feature lies in its ability to streamline your advertising efforts on LinkedIn. By leveraging automation, businesses can save time while ensuring that their advertising is both timely and personalized.

How to Access This Feature

To access the LinkedIn Matched Audiences feature, you must be subscribed to either the Plus Plan or a higher tier of ActiveCampaign. Once you have confirmed your subscription, follow these steps:

1. Log into your ActiveCampaign account. 2. Navigate to the Integrations section on your dashboard. 3. Find and select the LinkedIn Ads integration. 4. Ensure that your account is connected to LinkedIn Ads.

Step-by-Step Instructions

Once you have access to the LinkedIn Matched Audiences feature, you can implement the automation actions for adding and removing contacts. Follow these detailed steps:

1. **Adding Contacts to LinkedIn Audience**:

  - Go to the Automations section in your ActiveCampaign account.
  - Create a new automation or edit an existing one.
  - Select the **"Add contact to audience"** action.
  - Choose the specific audience you want to target on LinkedIn.
  - Specify the conditions under which contacts should be added to this audience.
  - Save and activate your automation.

2. **Removing Contacts from LinkedIn Audience**:

  - Access your ActiveCampaign automation that you wish to edit.
  - Insert the **"Remove contact from audience"** action where necessary in the workflow.
  - Select the audience from which you want to remove contacts.
  - Define the conditions that prompt the removal of contacts from this audience.
  - Save and activate your changes.

These automations ensure that your contacts only see ads that are relevant to their needs, increasing the overall efficiency of your LinkedIn advertising strategy.

Configuration Options and Settings

When setting up your LinkedIn Matched Audiences features, consider the following bold configuration options:

• **Add contact to audience**: This action allows for the seamless addition of contacts to targeted LinkedIn audiences based on defined triggers within your automation.
• **Remove contact from audience**: This action stops showing ads to contacts who no longer need to see them, thereby optimizing your advertising spend.

1. 1. 1. Additional Important Actions

- Ensure your LinkedIn Ads account is properly integrated within the ActiveCampaign settings. - Check that the audiences are correctly set up in your LinkedIn Ads account to align with your automation actions.

Best Practices and Tips

- **Optimize Audience Segmentation**: Regularly review and adjust your audience segments based on performance insights from your LinkedIn advertising campaigns. - **Test Automations**: Regularly test your automations to ensure that contacts are being added and removed from audiences as expected. - **Monitor Conversion Metrics**: Keep track of the metrics that reflect the success of your targeted ads, such as click-through rates and conversion rates.

By following these best practices, you can maximize the effectiveness of your LinkedIn advertising efforts through ActiveCampaign.

Common Use Cases

The following examples illustrate practical applications of the LinkedIn Matched Audiences feature:

1. **Lead Generation**: Automatically add new leads to a LinkedIn audience to maintain visibility and keep your business top of mind. 2. **Client Transition**: If you've just gained a new client, use the removal action to take them out of lead-focused audiences. 3. **Upsell Opportunities**: Add existing customers to a specific audience designed for upselling to enhance cross-selling efforts.

These use cases demonstrate the flexibility of the LinkedIn Matched Audiences feature in adapting to your business's changing needs.

Troubleshooting

If you encounter issues when using the LinkedIn Matched Audiences feature, consider the following troubleshooting tips:

- **Integration Issues**: Ensure that your LinkedIn Ads account is correctly integrated with ActiveCampaign. Check for any authentication errors. - **Automation Not Triggering**: Review your automation setup for any conditions that may not be met, which could prevent contacts from being added or removed as specified. - **Audience Configurations**: Verify that the audiences defined in LinkedIn are properly configured to accept incoming contacts from ActiveCampaign.

If issues persist, consult the ActiveCampaign support documentation or reach out to customer support.

Related Features

- For a deeper understanding of how to connect your LinkedIn Ads to ActiveCampaign, please refer to the guide on Integrations regarding Connecting LinkedIn Ads to ActiveCampaign.

FAQ

Q1: What type of plans support the LinkedIn Matched Audiences feature? A1: This feature is available for the Plus Plan and above.

Q2: Can I automate adding and removing contacts from multiple audiences? A2: Yes, you can set up different automations for different audiences as needed.

Q3: How do I ensure my contacts are seeing the right ads? A3: By utilizing the Add contact to audience and Remove contact from audience actions effectively based on their engagement and status.

Q4: What metrics should I monitor for my LinkedIn ads? A4: Focus on click-through rates, conversion rates, and audience growth metrics.

Q5: Is there a limit on how many contacts I can add to an audience? A5: LinkedIn imposes specific audience size limits, which can be found in their advertising guidelines.

Q6: Can I integrate other advertising platforms similarly? A6: ActiveCampaign offers integrations with various advertising platforms, but the functionality may differ.

Q7: How often should I review my LinkedIn audiences? A7: Regular reviews are recommended, ideally on a monthly basis, to ensure optimal ad performance.

Additional Resources

For more detailed steps on connecting LinkedIn Ads to ActiveCampaign, visit: [Connect LinkedIn Ads to ActiveCampaign](https://help.activecampaign.com/hc/en-us/articles/13665960221596-Connect-LinkedIn-Ads-to-ActiveCampaign#connect-linkedin-ads-to-activecampaign-0-0) ```