Messaging Flows

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Messaging Flows

Messaging flow variables in ActiveCampaign allow users to customize their messaging campaigns by incorporating dynamic content. This feature enhances engagement by personalizing messages based on user data.

Overview

Messaging flow variables are placeholders that can be replaced with specific information about the recipient. This allows for tailored communication that resonates more with the audience.

How to Use Messaging Flow Variables

To use messaging flow variables in your campaigns, follow these steps:

1. Navigate to the messaging flow editor in your ActiveCampaign account. 2. Select the message where you want to include a variable. 3. Insert the variable by using the appropriate syntax, such as `Template:Variable name`. 4. Preview the message to ensure the variables are replaced with the correct data.

Examples of Messaging Flow Variables

Some common messaging flow variables include:

• `Template:First name` - Inserts the recipient's first name.
• `Template:Last name` - Inserts the recipient's last name.
• `Template:Email` - Inserts the recipient's email address.

These variables can be used in various messaging formats, including emails, SMS, and site messages.

Best Practices

• Always test your messages to ensure that the variables populate correctly.
• Use variables sparingly to maintain a natural tone in your messaging.
• Consider segmenting your audience to make the most of personalized content.

See Also

For more information, visit the original article on ActiveCampaign: [Messaging flow variables](https://help.activecampaign.com/hc/en-us/search/click?data=BAh7DjoHaWRzKwicErHKzhI6D2FjY291bnRfaWRpAzUNBDoJdHlwZUkiDGFydGljbGUGOgZFVDoIdXJsSSJeaHR0cHM6Ly9oZWxwLmFjdGl2ZWNhbXBhaWduLmNvbS9oYy9lbi11cy9hcnRpY2xlcy8yMDY3OTM3MzE2NTIxMi1NZXNzYWdpbmctZmxvdy12YXJpYWJsZXMGOwhUOg5zZWFyY2hfaWRJIilkNmI4ZjIzZS1jMmYzLTRkNjgtODk0NS03NzI3M2Q5MThlNDQGOwhGOglyYW5raQY6C2xvY2FsZUkiCmVuLXVzBjsIVDoKcXVlcnlJIhRNZXNzYWdpbmcgRmxvd3MGOwhUOhJyZXN1bHRzX2NvdW50aQISAg%3D%3D--32c711e40b8062ee811618388997f653c8115b2e). ```