Email Segmentation

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Email Segmentation

Segmenting with activity windows in ActiveCampaign allows users to create targeted segments based on specific activities that contacts have engaged in over a defined period. This feature enhances the ability to tailor communications and marketing strategies effectively.

Overview

Activity windows enable users to filter contacts based on their actions within a specified timeframe. This can include interactions such as email opens, clicks, form submissions, and more. By utilizing these segments, businesses can ensure that their messaging is relevant and timely.

Creating Segments with Activity Windows

To create a segment using activity windows, follow these steps:

1. Navigate to the "Contacts" section in your ActiveCampaign account.
2. Click on "Segments" from the dropdown menu.
3. Select "Add a new segment."
4. In the segment conditions, choose the activity type you want to filter by (e.g., "has opened an email").
5. Specify the time frame for the activity (e.g., "in the last 7 days").
6. Save your segment.

This process allows for dynamic segmentation, ensuring that your audience is always engaged based on their recent interactions.

Benefits

Using activity windows for segmentation offers several advantages:

• **Increased Engagement**: By targeting contacts based on recent activities, you can increase the likelihood of engagement.
• **Personalization**: Tailor your messaging to fit the interests and behaviors of your contacts.
• **Improved Conversion Rates**: Relevant communication can lead to higher conversion rates as contacts receive information that is timely and pertinent to them.

Conclusion

Segmenting with activity windows is a powerful tool in ActiveCampaign that allows businesses to refine their marketing efforts and enhance customer relationships. By leveraging this feature, you can ensure that your communications are both effective and relevant.

See Also

• Original ActiveCampaign Article

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