Legal

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Texas SB140 Amendments: What You Need to Know for SMS and MMS Solicitations

Overview

The Texas SB140 amendments introduce new regulations for SMS and MMS solicitations. These changes impact how businesses can communicate with consumers via text messaging.

Key Points

• The amendments require businesses to obtain explicit consent from consumers before sending SMS or MMS messages.
• Consumers must be informed about the nature of the messages they will receive and the frequency of such communications.
• There are specific guidelines on how to present opt-in options to ensure clarity and compliance.

Compliance Requirements

Businesses must ensure that:

• They have a clear opt-in process for consumers.
• They provide a way for consumers to opt-out of receiving messages at any time.
• They maintain records of consent for compliance verification.

Penalties for Non-Compliance

Failure to comply with the Texas SB140 amendments can result in significant penalties, including fines and legal action.

Conclusion

Understanding and adhering to the Texas SB140 amendments is crucial for businesses that utilize SMS and MMS for marketing purposes. Compliance not only protects consumers but also safeguards businesses from potential legal issues.

See Also

For more detailed information, visit the original article on ActiveCampaign: [1]

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