Individual Campaign Performance report

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Individual Campaign Performance report

The Individual Campaign Performance Report is a critical feature within ActiveCampaign that provides detailed data on the performance of each campaign you send. This report allows marketers to easily analyze and evaluate their campaigns through a variety of metrics, visual insights, and the ability to export or share the findings. Understanding how each campaign performs is essential for improving future marketing efforts, boosting engagement, and driving sales.

How to Access the Individual Campaign Performance Report

There are two primary ways to access the Individual Campaign Performance Report: 1. Navigate to Campaigns in the main menu, then go to All Campaigns Performance and click the Report button located to the right of the specific campaign. 2. Alternatively, go to Reports in the main menu, then select All Campaigns Performance and click the Report button adjacent to the campaign you wish to review.

Step-by-Step Instructions

After accessing the Individual Campaign Performance Report, the top section will display relevant information such as: - **From:** The name of the sender for the campaign. Hovering over this will reveal the **From Email**. - **Subject:** The subject line of the campaign you sent. - **Date:** The date and time the campaign was dispatched. - **Lists:** The list(s) to which the campaign was sent. You can hover over this field to view all associated lists.

For segment conditions used for the campaign, you currently need to access this information under the Campaigns menu by selecting the specific campaign name.

Individual Campaign Performance Metrics

The report will feature key metrics that help you assess the campaign's performance. Each of these metrics can be clicked on for deeper insights: - **Emails sent:** Total number of emails sent within the selected filters. - **Open rate:** The ratio of unique opens divided by the total emails sent. - **Click rate:** Unique number of contacts who clicked any link, divided by total emails sent. - **Click-to-open rate:** The number of unique contacts who clicked on any link divided by the unique opens. - **Bounces:** The number of contacts whose emails bounced (both hard and soft bounces included). - **Unsubscribes:** Total number of contacts who unsubscribed from the campaign. - **Revenue:** The total eCommerce revenue generated, which requires a connection with a Deep Data integration.

Moreover, you can utilize the Compare to feature to evaluate your metrics against: - The account's average over the last 30 days. - The average metrics of the same campaign type.

Engagement Chart

The Engagement chart visually depicts the clicks and opens associated with your campaign. Depending on your campaign type, you can view insights for: - Non-recurring campaigns: Last seven days post-send. - Automated campaigns: Engagement from the last seven days before the most recent send.

Hovering over the data points showcases clicks and opens associated with specific dates.

Clicked Links

This section outlines the links included in your campaign alongside unique and total click data for each link. Access more detailed information by clicking the Clicks report hyperlink.

Deliverability

The Deliverability chart indicates whether your campaign was successfully delivered or if there were any bounces encountered. Each metric can be clicked for in-depth analysis. You can learn more about handling bounces and understand bounce codes through the relevant documentation.

Reactions

Visualize contact reactions, such as unsubscribes, spam complaints, forwards, and replies, in the Reactions chart. Users can drill deeper into these metrics and also find data on unsubscribe reasons.

Geography

The Geography chart details which countries opened your email, showing open rates per country, and breaking down the top five countries, regions, and cities.

Email Clients

This chart breaks down which email clients your contacts used, reflecting the percentage of contacts for each client. This insight can be helpful when evaluating overall campaign interactions.

How to Export and Share the Individual Campaign Performance Report Data

To export the report: 1. Click the Share button on the individual report. 2. Click the Save button, prompting a download of the report in PDF format.

For sharing: 1. Again, click the Share button. 2. Then click the Generate public link button, where the link will be copied automatically for sharing. 3. Input email addresses in the designated field to send the link directly. Optionally, add a custom message before clicking the Send link button.

Best Practices and Tips

- Ensure you regularly review the Individual Campaign Performance Report to monitor engagement metrics and adapt your strategies accordingly. - Filter out Apple Mail Privacy Protection (MPP) opens to get a more accurate view of your open rates. Easily toggle this option in the report settings. - Remember that all performance data refreshes automatically every minute unless the campaign was sent over 30 days ago.

Troubleshooting

If you encounter issues accessing the Individual Campaign Performance Report: - Confirm that you have the necessary admin permissions, as only users assigned to the Admin group can access this feature. - Ensure your account is eligible, as this feature is available for accounts created after December 20, 2024.

FAQ

Q: What plans support the Individual Campaign Performance Report? A: This feature is available on the Starter, Plus, Pro, and Enterprise plans.

Q: How often is the report data refreshed? A: The report refreshes every minute; however, if the campaign was sent over 30 days ago, the refresh option will be toggled off.

Q: How can I exclude Apple MPP from my metrics? A: In the Individual Campaign Report, use the MPP Filter button, and select the option to exclude verified opens.

Q: What metrics are available in the report? A: Key metrics include Emails sent, Open rate, Click rate, Click-to-open rate, Bounces, Unsubscribes, and Revenue generated.

Q: Can I share the report with someone outside of ActiveCampaign? A: Yes, you can generate a public link to share the report for seven days.

Q: How do I view the original email sent in the campaign? A: Click the View email button in the report to see the final campaign, and you can copy the URL for your records.

Related Features

For more information on related promotional tools and analytics, consider exploring:Campaigns and Reports. ```