Change sender details

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How to Change Sender Details in an Automated Campaign

In this article, you will learn how to change the sender details, including the physical address, From name, and email address, for your automated email campaigns in ActiveCampaign. This feature is crucial for ensuring that your emails reach your contacts with the correct identity, thus enhancing your brand's professionalism and trustworthiness. Proper sender details also help improve your deliverability rates by ensuring that your emails are recognized and not marked as spam.

How to Access This Feature

To access the sender details feature, navigate to the Automations section from the left menu in your ActiveCampaign dashboard. You can either edit an existing automation or create a new automation campaign.

Step-by-Step Instructions

There are several ways to change sender details in your automated campaigns. Follow these detailed steps for each method.

Change Sender Details in Bulk with the "Messages" Tab

To edit sender details for all automated campaigns at once:

1. Click Automations on the left menu.
2. Click on an existing automation or create a new one.
3. Click the arrow ("<<" icon) located on the top right of the automation canvas.
4. The Settings tab will expand and display automation-level settings. Click the Messages tab.
5. To update sender details and the reply-to email address for all campaigns, click Edit all.
6. To update sender details for specific campaigns, click each campaign you want to edit, then click Edit sender.
7. A modal window will open. Update the sender information and reply-to email address.
8. When finished, click Save.

Update Sender Details from the "Send an Email" Modal

To update sender details for a single campaign using the Send an email modal:

1. Click Automations on the left menu.
2. Click on an existing automation or create a new one.
3. Locate the Send an email action containing the campaign you want to modify.
4. Click the action to open the Send an email modal.
5. Click Edit in the From field.
6. Update the name and email address.
7. Click Done.
8. Click Save.

Update Sender Details from the Email Designer

To update the sender details for a single campaign using the email designer:

1. Click Automations on the left menu.
2. Click on an existing automation or create a new one.
3. Locate the Send an email action containing the campaign you want to modify.
4. Click the action to open the Send an email modal.
5. Hover your mouse over the design preview and click the Edit Design button to open the email designer.
6. Click Settings (gear icon) on the top right.
7. A modal window will appear. Update the From information.
8. Click Save.

Update Sender Details from the "Campaign Settings" Modal

To update sender details for a single campaign using the Campaign Settings modal:

1. Click Automations on the left menu.
2. Click on an existing automation or create a new one.
3. Locate the Send an email action containing the campaign you want to modify.
4. Click the action to open the Send an email modal.
5. Hover your mouse over the design preview and click the down caret located next to the Edit Design button.
6. Select the Campaign Settings option.
7. The Campaign Settings modal will appear. Update the From Name and From Email information.
8. Update the physical address in the Address field located at the bottom of the modal.
9. Click Save.

Configuration Options and Settings

Within this feature, the following options can be configured:

• From Name: The name that will appear as the sender in your email.
• From Email: The email address that recipients will see as the sender.
• Reply-To Email: The email address where replies will be sent if your contacts respond.
• Address: The physical address that may be required by email regulations for compliance.

Best Practices and Tips

1. **Maintain Consistency**: Use the same From Name and From Email across campaigns to build recognition and trust with your audience. 2. **Use a Recognizable Email Address**: Choose an email address that is easily identifiable by your recipients to reduce the chance of your emails being marked as spam. 3. **Stay Compliant**: Ensure your physical address is updated to comply with email marketing laws, which often require this information to be included in commercial emails. 4. **Test Before Sending**: Always send a test email to ensure that sender details are correctly displayed.

Common Use Cases with Examples

- **Brand Awareness Campaigns**: If you are launching a new product, ensure the From Name reflects your company or brand to enhance recognition. - **Customer Engagement Emails**: Use personalized From Names for specific campaigns targeting certain demographics to create a more engaging experience. - **Newsletters**: Always include a valid From Email that your audience can easily recognize, such as info@yourcompany.com, ensuring better open rates.

Troubleshooting

- If your emails aren't appearing to have the correct sender details, make sure that the automation is set to Inactive while you are editing. Don't forget to reset it to Active after adjustments are done. - Check for typos in both the From Email and From Name as these small errors can prevent email delivery. - Ensure that the sender details are updated in all relevant sections of the automation if using multiple methods.

Frequently Asked Questions (FAQ)

• Q1: Can I change sender details for all emails at once?

Yes, you can use the Messages tab to edit sender details for all campaigns in a single automation.

• Q2: What happens if I forget to change sender details in an active campaign?

If you do not set the automation to Inactive before making changes, the updates may not reflect correctly until you reactivate the automation.

• Q3: Are sender details configurable for each email in a single automation?

Yes, you can customize sender details for each email within the same automation.

• Q4: How do I ensure compliance with email regulations regarding sender details?

Make sure you include a valid physical address in the Address field and adhere to regulations governing email marketing in your region.

• Q5: What if my emails are going to spam?

Ensure that your sender details are properly configured, as recognizable sender information can significantly impact your deliverability.

• Q6: Can I use multiple email addresses for different campaigns?

Yes, you can use different From Emails for each campaign within your automations as needed.

• Q7: Do I need to verify my email address before using it?

Yes, it is recommended to verify your email address with ActiveCampaign to improve deliverability and ensure consistent performance.

For more detailed information, refer to the full ActiveCampaign documentation on email configurations and sender settings. ```