SMS Marketing

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SMS Marketing[edit | edit source]

Creating an SMS marketing list in ActiveCampaign allows you to effectively reach your audience through text messaging. This guide will walk you through the steps to create an SMS marketing list.

Requirements[edit | edit source]

Before you begin, ensure that you have the following:

  • An ActiveCampaign account with SMS capabilities enabled.
  • A list of contacts who have opted in to receive SMS messages.

Steps to Create an SMS Marketing List[edit | edit source]

1. **Log in to your ActiveCampaign account.** 2. **Navigate to the "Lists" section.**

  * Click on the "Lists" tab in the main navigation menu.

3. **Create a new list.**

  * Click on the "Add a List" button.
  * Fill in the required fields, such as the list name and a brief description.

4. **Configure SMS settings.**

  * Ensure that the list is set up to allow SMS communication. You may need to adjust settings to enable SMS marketing.

5. **Add contacts to your list.**

  * You can import contacts from a CSV file, add them manually, or use forms to collect new subscribers.

6. **Verify opt-in status.**

  * Ensure that all contacts have opted in to receive SMS messages in compliance with regulations.

Best Practices[edit | edit source]

  • Always obtain explicit consent from your contacts before sending SMS messages.
  • Keep your messages concise and relevant to your audience.
  • Monitor engagement metrics to optimize your SMS marketing strategy.

See Also[edit | edit source]

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