Custom Objects

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Custom Objects

Custom objects in ActiveCampaign allow you to create and manage unique data types that are specific to your business needs. This feature enables you to extend the capabilities of your CRM by defining custom data structures that can be used alongside standard objects like contacts and deals.

Overview

Custom objects provide a way to store and manage information that is not covered by the default fields in ActiveCampaign. This flexibility allows businesses to tailor their CRM experience to better fit their operational requirements.

Key Features

• **Custom Data Types**: Define your own data fields and types to capture specific information relevant to your business.
• **Integration with Automations**: Use custom objects in your automation workflows to trigger actions based on the data stored within them.
• **Reporting and Analytics**: Analyze the data associated with your custom objects to gain insights into your business processes.

Use Cases

Custom objects can be utilized in various scenarios, such as:

• Managing product information for an e-commerce business.
• Tracking project details for a project management firm.
• Storing membership details for a subscription-based service.

Getting Started

To begin using custom objects, you will need to: 1. Navigate to the Custom Objects section in your ActiveCampaign account. 2. Define the custom object you want to create, including its fields and data types. 3. Integrate the custom object into your existing workflows and automations.

See Also

For more detailed information, visit the original article on Custom Objects Overview. ```