Add a cookie banner

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Add a cookie banner to your landing page

Adding a cookie banner to your landing page is essential for ensuring compliance with legal regulations like the GDPR (General Data Protection Regulation) and the ePrivacy Directive. This feature allows page visitors to opt-in for the use of non-essential cookies, thereby promoting transparency and trust. It is important to implement this feature on each landing page to give clear and comprehensive notices about cookie use, fostering informed consent from visitors.

Introduction

A cookie banner serves as a notification mechanism for visitors of your landing pages created with ActiveCampaign. With cookies being integral to delivering a seamless user experience, it is crucial to distinguish between essential cookies—necessary for the functionality of the landing page—and non-essential cookies, which include performance, functionality, targeting, and advertising cookies. As per existing legal requirements, businesses must inform their visitors about cookie usage and seek consent, particularly for non-essential cookies.

This feature is beneficial for ensuring that your landing pages adhere to regulations while also improving user trust and engagement with your website content.

How to Access This Feature

To add a cookie banner to your landing page, you'll need access to the Compliance tab within your landing page's settings. This feature is available in ActiveCampaign for users with the Plus, Pro, and Enterprise plans.

Step-by-Step Instructions

Follow these steps to successfully add a cookie banner to your landing page:

1. Log in to your ActiveCampaign account.
2. Click on Website in the main navigation.
3. Select Pages from the dropdown menu to navigate to your Pages dashboard.
4. Identify the landing page on which you want to add the cookie banner.
5. Click the dropdown next to the Edit Design button for your selected landing page.
6. Choose View Page Settings from the options available.
7. Select the Compliance tab in the settings menu.
8. Toggle the Enable Cookie Banner option to the On position.
9. Use the Banner Language dropdown to choose the language for the cookie banner, which will only apply to the current landing page.
10. Paste the URL to your cookie use policy in the provided field to ensure visitors can access detailed information regarding cookie usage.
11. Click the Save changes button to apply your settings.

Configuration Options and Settings

The cookie banner feature includes several configuration options that enhance its functionality:

• **Enable Cookie Banner**: Toggle this feature to enable or disable the cookie banner on your landing page.
• **Banner Language**: Choose the language in which the cookie banner will be displayed.
• **Cookie Use Policy Link**: Input the URL to your comprehensive cookie use policy, offering visitors clear information regarding cookie usage.

Best Practices and Tips

To effectively utilize the cookie banner feature, consider the following best practices:

• **Be Transparent**: Clearly explain to users how cookies are used on your site and what types of cookies are set.
• **Keep It Simple**: Ensure that the language used in the cookie banner is easy to understand.
• **Regular Updates**: Regularly review and update your cookie policy to reflect current practices and legal requirements.
• **Provide Options**: Allow visitors to choose which non-essential cookies they consent to rather than presenting an all-or-nothing option.

Common Use Cases with Examples

The cookie banner can be crucial in various scenarios:

• **E-commerce Websites**: An online store might use targeting and advertising cookies to streamline its shopping experience and target users with specific product recommendations.
• **Blogs or Content Sites**: These sites may require performance and analytics cookies to understand user behavior and improve content delivery.
• **Subscription or Membership Sites**: These sites benefit from using functionality cookies for user preferences while ensuring compliance with the GDPR.

Troubleshooting

If you encounter issues while adding a cookie banner:

• Ensure that the feature is enabled for each specific landing page; it is not an account-wide setting.
• Double-check the link to your cookie use policy to make sure it is valid and accessible.
• Review if your selected banner language is supported and correctly configured.

Related Features

To further enhance your landing page compliance and functionality, you may want to explore other related features:

• Website
• Pages

FAQ

1. What are essential cookies?

Essential cookies are necessary for the functionality of landing pages and are exempt from GDPR opt-in requirements.

2. How do non-essential cookies differ from essential cookies?

Non-essential cookies are those used for performance, functionality, and advertising, requiring explicit consent from visitors before being set.

3. Can I have different cookie banners for different landing pages?

Yes, each landing page requires individual settings for enabling the cookie banner.

4. Is it necessary to provide a cookie policy link?

Yes, linking to a comprehensive cookie policy allows visitors to understand how cookies are used, supporting informed consent.

5. What should I do if the cookie banner does not appear on my landing page?

Ensure that you have toggled the Enable Cookie Banner option to the On position and check if the changes were saved correctly.

6. How can I determine if my cookie banner complies with legal requirements?

Consult with legal counsel for guidance on GDPR and other privacy laws specific to your country or region, and ensure your cookie policy is comprehensive.

7. Are there templates available for cookie banners?

ActiveCampaign does not provide templates, but customization options are available to tailor the message according to your brand.

By following the outlined steps and tips, you can successfully integrate a cookie banner into your landing pages, ensuring compliance while enhancing user engagement. ```