Ecommerce reporting

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Ecommerce reporting in ActiveCampaign

Introduction

Ecommerce reporting in ActiveCampaign provides valuable insights into how much revenue specific email campaigns generate. This feature is essential for businesses leveraging email marketing to drive sales through their ecommerce stores. By utilizing this reporting capability, users can assess the effectiveness of their email campaigns, determining which strategies are successful in generating revenue and where improvements can be made.

The information captured in these reports includes revenue data from directed and automated campaigns, allowing users to focus on creating content that delivers results. This capability is available for users on the Plus, Pro, and Enterprise plans.

How to Access Ecommerce Reporting

To access the ecommerce reporting features, ensure that you have set up a Deep Data integration with one of the supported ecommerce platforms such as BigCommerce, Shopify, WooCommerce, or Square. Once the integration is configured, you can view revenue data in your campaign performance reports.

Step-by-Step Instructions

Follow these steps to access various reports that detail ecommerce revenue generated from your email campaigns:

Accessing the Campaign Performance Report

1. Click **Reports** in the left-side menu. 2. Select the **Campaigns Performance** option.

  - This report displays aggregate data of all campaigns sent from your account.

Accessing the Campaign Overview Report

1. Click **Reports** in the left-side menu.

  - The Campaign Overview report will automatically display.

Accessing Individual Campaign Reports

1. Click **Reports** in the left-side menu. 2. Click the specific campaign you wish to view from the Campaign Overview report.

  - This report provides detailed statistics for the selected campaign.

Accessing the Automation Overview Report

1. Click **Reports** in the left menu. 2. Select **Automation Reports**. 3. Choose **All Automations**. 4. Click on the automation for which you wish to view the report.

Accessing Individual Automated Campaign Reports

1. Click **Reports** in the left-side menu. 2. Go to **Automation Reports**. 3. Click **All Automations**. 4. Select the automation for which you wish to view the individual email report. 5. Click on the automated campaign you want to view.

Configuration Options and Settings

For successful ecommerce reporting, ensure the following configurations are made:

• Set up the appropriate Deep Data integration with one of the supported platforms (BigCommerce, Shopify, WooCommerce, or Square).
• Ensure your contacts are engaged (opened or clicked) with the campaigns sent to them, as revenue is tracked only under specific conditions.

Best Practices and Tips

• Regularly review your ecommerce reports to monitor which campaigns yield the highest revenue.
• Experiment with different types of content in your emails and utilize the performance data to refine your messaging.
• Pay attention to the conversion period (seven days after the campaign's end date) to understand the impact of your marketing efforts.
• Utilize A/B testing on different campaigns to identify the most effective subject lines, content, and calls to action.

Common Use Cases with Examples

1. **Campaign Performance Review**: If an email campaign featuring a seasonal sale generates $1,000 in revenue, analyze the report to see how engagement correlates with sales figures.

2. **Automation Analysis**: After sending an automated welcome series, check the automation overview report to determine which welcome email resulted in the most conversions.

3. **Currency Tracking**: For businesses operating in multiple currencies, monitor sales across different currencies by using the currency drop-down available in the reports to gain insights into localized performance.

Troubleshooting

If you do not see any ecommerce revenue data in your reports:

• Ensure that you have correctly set up a Deep Data integration.
• Confirm that the contacts you are analyzing are recipients of the campaigns and have engaged with the emails.
• Check the configuration settings to ensure that campaigns are being recorded per the established revenue attribution rules.
• Make sure that you are looking at campaigns within the correct conversion period.

FAQ

1. What platforms support Deep Data integration for ecommerce reporting?

BigCommerce, Shopify, WooCommerce, and Square support Deep Data integration.

2. How is revenue tracked for a specific campaign?

Revenue is tracked when a contact opens or clicks a link in the campaign and then makes a purchase within seven days after the campaign's end date.

3. Can I see revenue generated by past campaigns?

Yes, as long as you have the necessary integrations set up, you can view historical revenue data for campaigns.

4. Does ecommerce revenue reporting include shipping and taxes?

No, the revenue tracked does not include shipping or taxes from orders.

5. What happens if a contact engages with multiple emails within the conversion period?

Only the last campaign that the contact engaged with (opened or clicked) will be credited with revenue for any purchases made within the conversion period.

6. How do I handle multiple currencies in reporting?

If a campaign generates revenue in more than one currency, a currency drop-down will appear to help you filter and analyze the performance.

7. Is ecommerce reporting available on all ActiveCampaign plans?

No, ecommerce reporting is available only for Plus, Pro, and Enterprise plans.

By leveraging the insights provided by ecommerce reporting in ActiveCampaign, businesses can refine their marketing strategies and drive greater revenue through targeted email campaigns. ```