SMS Campaign Performance report

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SMS Campaign Performance report

Introduction

The SMS Campaign Performance report in ActiveCampaign is a powerful tool that provides aggregate data on all broadcast SMS campaigns sent from your account. This feature is critical for marketers looking to analyze the effectiveness of their SMS communications, as it allows users to view key outcomes and success metrics at a glance. With this report, users can make informed decisions based on tangible data, enhancing their marketing strategies and improving overall customer engagement.

How to Access the SMS Campaign Performance Report

You can access the SMS Campaign Performance report from two areas in your ActiveCampaign account:

• **Option 1:** Click SMS > SMS Campaigns Performance report on the left menu.
• **Option 2:** Click Reports > SMS > SMS Campaigns Performance report on the left menu.

Step-by-Step Instructions

To utilize the SMS Campaign Performance report, follow these steps:

1. Log in to your ActiveCampaign account. 2. Navigate to the report using one of the two access options mentioned above. 3. Upon opening the report, you will see default metrics for all sent SMS campaigns across all lists within the last 30 days. 4. Use the filters at the top of the report to refine your data. You can filter by:

  * List name
  * Date range
  * Specific campaign name

5. Below the filters, you will see aggregate metrics displaying the following information:

  * Total campaigns: Total number of SMS campaigns sent.
  * Total sent: Total number of SMS messages that were attempted to be sent.
  * Delivery rate: Percentage of outgoing SMS messages received by contacts.
  * Click rate: Percentage of contacts who clicked a link within your message based on unique clicks.
  * Reply rate: Percentage of contacts replying to your SMS campaign.
  * Fail rate: Percentage of SMS messages that were not received.
  * Opt out rate: Percentage of contacts who opted out of your SMS communications.

6. Under the metrics, a detailed table will list all SMS broadcast campaigns sent within the selected filters, containing the following information:

  * SMS Name: Name of the SMS campaign.
  * Sent date: Date the campaign was sent.
  * Total sends: Total attempted sends.
  * Delivered: Delivery rate and total number of messages delivered.
  * Clicks: Click rate and total number of unique clicks.
  * Replies: Reply rate and total number of replies received.
  * Failed: Delivery failure rate and total number of messages that were not delivered.
  * Opt-out: Opt-out rate and total number of unsubscribes.

7. Clicking the Report button associated with any campaign will open the individual performance report, where you can get more detailed metrics and information about that specific SMS campaign.

Configuration Options and Settings

To effectively utilize the SMS Campaign Performance report, ensure you have the SMS add-on activated and have the appropriate permissions to access Reports and Campaigns. Keep in mind that:

• Metrics and replies regarding SMS messages sent from an automation are not included in this report.
• Make sure you are filtering by the relevant List name and period to gain accurate insights.

Best Practices and Tips

• Regularly check the SMS Campaign Performance report to stay updated on campaign performance and manage your SMS strategy effectively.
• Use the detailed metrics to identify trends in customer engagement, click rates, and opt-out statistics.
• Regularly adjust your SMS messaging strategies based on the insights gained from the report to enhance effectiveness.
• Experiment with different types of messages and analyze the corresponding performance metrics to determine what resonates best with your audience.
• Always ensure compliance with SMS regulations to maintain subscriber engagement and reduce opt-out rates.

Common Use Cases

The SMS Campaign Performance report can serve various purposes, including:

• **Performance Review**: Assessing the effectiveness of recent campaigns and understanding user engagement levels.
• **Strategy Optimization**: Using the report to identify high-performing campaigns, then replicating their success in future messaging.
• **Segmentation Insights**: Understanding which customer segments are more responsive to SMS campaigns based on click rates and replies.
• **Troubleshooting Campaign Issues**: Identifying patterns in failed deliveries or high opt-out rates to improve future campaigns.

Troubleshooting

If you encounter issues when accessing or interpreting the SMS Campaign Performance report:

• Ensure you have the necessary permissions and the SMS add-on enabled in your account.
• Verify the filters you've applied to make sure they are not overly restrictive.
• If metrics seem inconsistent, consider checking your SMS campaign settings or consult with ActiveCampaign support for assistance.

FAQ

1. What is included in the SMS Campaign Performance report?

The report aggregates data from all broadcast SMS campaigns, showcasing total campaigns sent, delivery rates, click rates, reply rates, fail rates, and opt-out rates.

2. Do I need special permissions to access the SMS Campaign Performance report?

Yes, you need the SMS add-on and appropriate permissions to access Reports and Campaigns in your ActiveCampaign account.

3. Can I view individual SMS campaign performance metrics?

Yes, you can click on the Report button for any listed SMS campaign to view its individual performance metrics.

4. Are replies to SMS messages from automations included in this report?

No, metrics and replies regarding SMS messages sent from automations are not included in the report.

5. How can I filter the report data?

You can filter the report data by List name, adjust the date range, or search for a specific campaign by name.

6. What should I do if I see high opt-out rates?

Consider reviewing the content of your SMS messages and strategies, and potentially seek customer feedback to improve engagement.

7. How often should I review the SMS Campaign Performance report?

It's advisable to review this report regularly to ensure your SMS marketing strategies are effective and to adjust based on insights.

For further guidance, refer to the Reports and SMS categories. ```