Engagement Management tool

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Engagement Management Tool

The Engagement Management tool in ActiveCampaign is designed to help you maintain a healthy email list by allowing you to unsubscribe unengaged contacts from your campaigns. This feature automatically identifies contacts that have not actively engaged with your emails and facilitates list cleanup, which can lead to improved open rates and a reduction in spam complaints, bounces, and overall unsubscribes. Keeping your contact list engaged is crucial for effective email marketing, making this tool invaluable for managing your relationships with your audience.

How to Access This Feature

To access the Engagement Management tool, navigate to the Lists page in your ActiveCampaign account. Each list in your account has its own Engagement Management option available. Here’s a step-by-step guide:

1. Log in to your ActiveCampaign account. 2. Click on Contacts on the left menu. 3. Choose Lists from the dropdown options.

From here, you can see all your email lists and select which list you want to manage engagement for.

Step-by-Step Instructions

This section provides a detailed walkthrough for using the Engagement Management tool effectively.

Unsubscribe All Contacts Who Have Never Engaged With Your Emails

If you wish to unsubscribe all contacts who have never engaged with your emails, follow these steps:

1. Click Contacts > Lists on the left menu. 2. Locate the list you wish to clean, and click the down caret next to the Import Contacts button. 3. Select Engagement management from the dropdown. 4. Click View Cleanup Options for the selected list. 5. In the modal window that appears, choose the Unsubscribe all unengaged contacts option. 6. Type the required tag to apply to contacts who will be unsubscribed into the provided field. 7. Click the Remove unengaged contacts button.

A confirmation message will appear on the Engagement Management page in your account, indicating that unengaged contacts have been unsubscribed and allowing you to navigate away safely.

Unsubscribe All Contacts Who Have Not Engaged With Your Emails Past a Certain Date

To unsubscribe contacts based on engagement inactivity within a specified timeframe, do the following:

1. Click Contacts > Lists to navigate back to the Lists Overview page. 2. Select your desired list and click the down caret next to the Import Contacts button. 3. Choose Engagement management from the dropdown. 4. Click View Cleanup Options for your chosen list. 5. In the subsequent modal window, select the Unsubscribe all unengaged contacts past a certain date option. 6. Choose your desired timeframe (3, 6, 12, or 24 months). 7. Enter the required tag to be applied to the unsubscribed contacts in the designated text field. 8. Click the Remove unengaged contacts button.

A confirmation message will indicate the completion of the unsubscription process.

Configuration Options and Settings

The tool provides several configuration options that allow for flexibility in managing your email lists:

• The tool requires a tag for contacts being unsubscribed, which helps keep track of engagement statuses.
• You can choose to unsubscribe contacts who have never engaged or those who have not engaged within specific time frames of 3, 6, 12, or 24 months.
• Note that if an unengaged contact exists on multiple lists, they will only be unsubscribed from the list you select.

Best Practices and Tips

To maximize the effectiveness of the Engagement Management tool, consider these best practices:

• **Regular Cleanup:** Use the Engagement Management tool periodically to maintain your lists and enhance deliverability.
• **Export Contacts:** Always export your contacts before using the tool to have a backup in case of an error.
• **Tagging Strategy:** Implement a tagging strategy to stay organized and better track the contacts you manage.
• **Timeframe Choices:** Carefully choose your time frame for unsubscribing to ensure that you retain valuable contacts who may have been inactive for a period but could still engage in the future.

Troubleshooting

If you encounter issues while using the Engagement Management tool, consider the following troubleshooting steps:

• Check that you are selecting the correct list before proceeding with unsubscribing to avoid unintentional removals.
• Ensure that you enter a valid tag when required; failure to do so may prevent the unsubscribe process.
• Remember that actions executed by the tool cannot be undone; always back up your contacts to prevent data loss.

FAQ

What happens to unengaged contacts once they are unsubscribed?

Unengaged contacts are removed from your selected list but can be re-added if you obtain new engagement from them.

Can I see which contacts will be unsubscribed before running the Engagement Management tool?

No, the tool does not provide visibility into which contacts will be unsubscribed prior to execution.

Can I apply different tags for different lists?

Yes, you can apply different tags for each list when unsubscribing unengaged contacts.

Will Apple MPP Opens affect my engagement metrics?

No, Apple MPP Opens are not counted as engagements when determining which contacts to unsubscribe.

How can I re-engage contacts before unsubscribing them?

Consider sending a targeted re-engagement campaign offering incentives or updates to encourage previous contacts to interact with your emails again.

Is it possible to undo an unsubscription?

No, once contacts are unsubscribed using the Engagement Management tool, this action cannot be undone.

How long does the unsubscription process take?

It can take up to an hour for the Engagement Management tool to unsubscribe unengaged contacts from your list.

For more information on best practices for maintaining engagement and insights into utilizing your ActiveCampaign tools effectively, consider exploring additional articles in the Contacts and Engagement Management categories. ```