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Introduction

The feature of sending automation emails exclusively on weekdays is crucial for businesses that want to enhance their communication strategy while respecting their contacts’ time preferences. By preventing automation emails from being sent on weekends, users can ensure that emails arrive when recipients are more likely to engage with them. This not only maximizes the chances of interaction but also contributes to a better overall customer experience.

How to access this feature

To utilize this feature, you must first navigate to the Automations section within your ActiveCampaign account. This is where email automation strategies can be customized to fit exactly how and when you want your communications to reach your audience.

Step-by-step instructions

Follow these detailed steps to set up your automation emails to be sent only on weekdays:

1. Click **Automations** from the left side navigation menu to navigate to the Automations overview page.
2. Find the automation you wish to modify and click the **Edit** button.
3. Add a conditional wait step above your **Send an email** step:

  * Click the node (+) above the email you want to send on weekdays only.

1. In the **Add an action** modal that appears, select **Workflow** and then click **Wait**.
2. Click the **Until specific conditions are met** option.
3. The Segment builder will open. Click the first dropdown and select **Date & Time**.
4. Choose the **Current day of the week** option.
5. In the second field, select your preferred timezone.
6. In the fourth field, select **Weekdays** from the dropdown.
7. Finally, click the **Save** button.

Once these steps are completed, any contact who encounters this conditional wait will pause until it is a weekday, ensuring that they only receive emails at appropriate times.

Configuration options and settings

The main configuration options available in this feature include:

• **Conditional wait step**: This step is used to hold the automation until similar conditions are met.
• **Timezone selection**: Allows you to choose the timezone according to your business needs.
• **Day of the week setting**: Specifically allows you to choose **Weekdays** as the condition for sending emails.

Best practices and tips

When utilizing this feature, consider the following best practices:

• Ensure that your email content is relevant for weekdays, aligning with the typical business hours and engagement patterns of your audience.
• Test different timings during weekdays to learn when your contacts engage more, adjusting if necessary.
• Regularly review your automation sequences to ensure they align with your current marketing goals.

Troubleshooting

If you encounter issues with automation emails not sending on weekdays as expected, consider the following troubleshooting steps:

• Verify that the conditional wait step is placed correctly above the **Send an email** step.
• Ensure that the timezone selected is accurate and reflects your business operations.
• Double-check that the **Weekdays** option is correctly selected within the conditional wait configuration.

Related features

For more in-depth strategies on managing your automation, you can explore the following related features:

• Segmentation: To better target your audience based on their behaviors and preferences.
• Workflow automations: For creating complex email automation workflows that enhance user engagement.

FAQ

1. Can I set emails to send only on specific weekdays?

No, the setting currently allows only for emails to be sent on all weekdays (Monday to Friday).

2. Will my emails be queued until a weekday if scheduled on a weekend?

Yes, emails set with the conditional wait will be held until the next weekday before being sent.

3. What happens if I change the timezone after setting up the automation?

Changing the timezone may affect when the automation emails are scheduled to send, so verify your settings after any changes.

4. Can I still edit my automation after settings have been enabled?

Yes, you can still edit your automation at any time without losing previous configurations.

5. Is this feature available on all ActiveCampaign plans?

Yes, this feature is available on the Starter, Plus, Pro, and Enterprise plans.

6. How can I measure the effectiveness of sending emails only on weekdays?

You can measure effectiveness by monitoring open rates, click-through rates, and overall engagement analytics provided in your ActiveCampaign reports.

7. What should I do if my emails aren't being sent when they should be?

Double-check the placement of the conditional wait step and the selected settings to ensure everything is configured correctly.

By following the steps outlined in this guide, you can effectively manage your automation emails and optimize engagement through strategic timing. ```