Create and Send a Campaign

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Create and Send a Campaign

Creating and sending a campaign in ActiveCampaign is a straightforward process that allows you to reach your audience effectively. This guide will walk you through the steps needed to create and send a campaign.

Step 1: Log in to Your Account

To begin, log in to your ActiveCampaign account. If you do not have an account, you will need to create one.

Step 2: Navigate to Campaigns

Once logged in, navigate to the "Campaigns" section from the main dashboard. This is where you can manage all your campaigns.

Step 3: Create a New Campaign

Click on the "Create a Campaign" button. You will be prompted to choose the type of campaign you want to create. Options typically include:

• Regular Campaign
• Automated Campaign
• A/B Testing Campaign

Select the desired campaign type and click "Next."

Step 4: Configure Campaign Settings

You will need to configure various settings for your campaign, including:

• Campaign Name: Give your campaign a descriptive name.
• Subject Line: Write a compelling subject line that will entice your audience to open the email.
• From Name and Email: Specify who the email will be from.

Step 5: Choose Your List

Select the list of contacts you want to send the campaign to. You can choose one or multiple lists based on your targeting strategy.

Step 6: Design Your Email

Use the email designer to create your email content. You can choose from templates or create your own layout. Make sure to include engaging content, images, and calls to action.

Step 7: Review Your Campaign

Before sending, review all the details of your campaign. Check for any errors in the content, settings, and recipient list.

Step 8: Send or Schedule Your Campaign

Once you are satisfied with your campaign, you can either send it immediately or schedule it for a later time. If scheduling, choose the date and time you want the campaign to be sent.

Conclusion

After sending or scheduling your campaign, you can monitor its performance through the reports section in ActiveCampaign.

See Also

• Original ActiveCampaign Article

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