Leadpages integration

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Leadpages integration

The **Leadpages integration** allows you to seamlessly connect your Leadpages forms to your ActiveCampaign account, enabling you to collect leads efficiently while leveraging the capabilities of both platforms. This integration is crucial for users seeking to enhance their marketing efforts by utilizing lead capturing through customized and visually appealing Leadpages, ensuring that leads are directly channeled into ActiveCampaign for further management and marketing automation.

Integrating these platforms is essential for marketers who want to optimize their sales funnel, gain insights through analytics, and automate responses to new leads effectively.

How to Access This Feature

To utilize the **Leadpages integration**, you need to ensure that you have both an active Leadpages account and an ActiveCampaign account. Once you have set up both accounts, you can begin the integration process.

Step-by-Step Instructions

There are two methods to integrate ActiveCampaign with Leadpages:

Method 1: Send Your Leads to ActiveCampaign

This method allows Leadpages to send leads directly into an ActiveCampaign form, adopting your existing form settings.

1. **Create a form in ActiveCampaign** using the article on [How to create a form](https://help.activecampaign.com/hc/en-us/articles/115000844344-How-to-create-a-form) and include the desired fields.
2. **Integrate the two platforms** by accessing Leadpages. Follow the instructions provided in the guide [Integrate ActiveCampaign with Leadpages](https://support.leadpages.net/hc/en-us/articles/115000294231-Integrate-ActiveCampaign-with-Leadpages) to retrieve your ActiveCampaign API information.
3. **Navigate to your Leadpage or Leadbox**, and click on the **call to action** button to edit the form settings.
4. On the **Integrations tab**, click **Add an integration** under **Choose where you want the form data to go.** Select **ActiveCampaign** from the menu and click **Next - Fields.**
5. Click **Add a field** to include fields from your ActiveCampaign form to your Leadpage, then click **Done.**
6. Finally, click **Update** at the top right of your screen.

Your ActiveCampaign form is now successfully integrated with your Leadpage.

Method 2: Paste Your ActiveCampaign Form Code into Your Leadpage

This option allows you to directly paste the ActiveCampaign form code into your Leadpage.

1. **Create an ActiveCampaign form** as mentioned earlier, ensuring all necessary fields and actions are added.
2. Go to the **Integrate** tab to access the form code.
3. Hover over the simple embed code and **copy** it.
4. Log into your Leadpages account and access the Leadpage or Leadbox where you want to implement the form.
5. Click on the area for form placement and drag and drop the **HTML widget** to your desired location.
6. Paste the form code into the **HTML block** and click **Save.**

Your Leadpage will now display your ActiveCampaign form correctly.

Configuration Options and Settings

When setting up the integration with Leadpages, you will utilize the following important options:

• ActiveCampaign Form Settings - Configure fields, tags, and opt-in options.
• Leadpage Settings - Adjust the style and placement of your forms.
• Integration Tab - Where you can connect ActiveCampaign to Leadpages.

These settings allow you to tailor your lead collection process according to your marketing strategy.

Best Practices and Tips

• Ensure clarity in your form fields to optimize user experience.
• Utilize hidden fields in ActiveCampaign forms where necessary to gather additional information without cluttering the user's view.
• Take advantage of Leadpages' design capabilities while ensuring all required ActiveCampaign form fields are present.
• Regularly test your forms to ensure they are capturing data correctly and triggering the appropriate automations in ActiveCampaign.
• Monitor analytics from both platforms to refine your lead generation strategies.

Common Use Cases with Examples

1. **Lead Generation Campaigns**: Utilize a high-converting Leadpage to capture leads and directly funnel them into your ActiveCampaign account for automated nurturing sequences. 2. **Webinar Registrations**: Set up a Leadbox to register attendees for your webinars, and manage your follow-up communications through ActiveCampaign. 3. **Promotional Offers**: Create targeted Leadpages for limited-time offers that collect leads into your ActiveCampaign automated series.

Troubleshooting Section

If you encounter issues during the integration process:

• Ensure that your API information is correctly entered into Leadpages.
• Verify that your ActiveCampaign forms are properly set up and published.
• Check that the fields configured in Leadpages correspond accurately to your ActiveCampaign form fields.
• Make sure that your Leadpages account is active and without any billing issues.

Related Features

For more features related to this integration, consider exploring the following resources:

• Automation - Learning about setting up automations for newly captured leads.
• Forms - See how to create effective forms within your ActiveCampaign account.

FAQ

• What features does the Leadpages integration offer?

 The integration allows leads from Leadpages to be sent directly to ActiveCampaign forms, leveraging existing form settings.

• Do I need an ActiveCampaign API key for both methods?

 Only for the first method; the second method allows pasting form code without an API key.

• Can I customize my ActiveCampaign form in Leadpages?

 Yes, but with the first method, you can hide fields in Leadpages; with the second method, customization will be done through ActiveCampaign.

• What happens if the integration fails?

 Verify that all settings and API information are correct, and check for billing issues with either platform.

• Can I use Leadpages analytics with ActiveCampaign forms?

 You can only use Leadpages analytics when using the first integration method, where leads are sent to ActiveCampaign.

By leveraging the **Leadpages integration**, you can enhance your lead generation process and gain valuable insights while managing your leads within ActiveCampaign. Following these best practices and understanding the setup will lead to efficient usage of both platforms in your marketing strategy.