Permission reminder

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How to Add a Permission Reminder to Your Campaign

Introduction

A permission reminder is a snippet of text included in your email campaigns that clarifies to your contacts why they are receiving correspondence from you. While adding this text is optional, it is considered best practice to include it. By doing so, you can significantly reduce spam complaints and unsubscribe rates. Moreover, a well-crafted permission reminder contributes to a positive customer experience, especially for those contacts who may have forgotten how or when they signed up for your communications.

How to Access this Feature

Each list within your ActiveCampaign account is associated with its own unique permission reminder text. This text is generated when you create a new list but can be viewed and updated at any time if required.

Step-by-Step Instructions

Viewing and Updating the Permission Reminder Text

To view and modify the permission reminder text for your lists, follow these steps:

1. Click on Contacts > Lists to navigate to the Lists overview page.
2. Click the down caret for the list you wish to update the permission reminder text for.
3. Select the Edit option from the dropdown menu.
4. A modal will appear titled "Edit the list." Here you can view and/or update the permission reminder text by typing the new text into the List Description box.
5. Click the Save button to update the permission reminder text.

Once saved, the updated permission reminder text will be applied to your campaigns.

Inserting a Permission Reminder into Your Campaign

To add the permission reminder text within your campaigns, you'll need to make use of the personalization tag: %SENDER-LIST-REMINDER%. Follow these steps to incorporate it into your campaign:

1. From the Campaign Builder, identify where you want the permission reminder text to appear.
2. Input the personalization tag %SENDER-LIST-REMINDER% in that location.
3. Continue modifying your campaign as needed. When done, you can either click Save and Exit to save and close the campaign or click Next to proceed to the Campaign Summary page.

When your contacts receive the campaign, they will see the permission reminder text you have set.

Adding Permission Reminder Text to Automation Emails

You can indeed add permission reminder text to your automation emails by using the steps outlined above. However, it is advisable only to include this text in automation emails if the automation is triggered by a "Subscribes to List" or "Submits Form" action, where the form adds contacts to a list.

Configuration Options and Settings

The following options are significant when configuring your permission reminder text:

- **List Description:** This field holds the permission reminder text for your list and can be updated anytime. - **Personalization Tag:** The tag %SENDER-LIST-REMINDER% is crucial for inserting the appropriate reminder text into your campaigns.

Best Practices and Tips

Here are some recommended strategies for crafting an effective permission reminder:

1. **Make it Simple, Specific, and Courteous:** Clearly explain to your contacts why they are receiving your email campaigns and identify where they signed up. Being direct helps to build trust with your audience.

2. **Make it Readable:** Use a font size in your emails that is easy to read. If the text is too small, it defeats the purpose of the reminder.

3. **Be Consistent with Placement:** Position the permission reminder consistently across all your campaigns. This consistency aids your contacts in easily locating the reminder.

Troubleshooting

While the permission reminder feature is straightforward, potential issues may arise, such as:

- If the permission reminder text is not displaying as expected, ensure that the personalization tag %SENDER-LIST-REMINDER% is correctly placed within the email's content. - If you have updated your List Description but do not see the changes, verify that you have clicked the Save button after making edits.

FAQ

1. What is a permission reminder?

A permission reminder is a piece of text within your email campaign that explains why a contact is receiving the email. It is best practice to include this in your communications.

2. How can I see the permission reminder text for my list?

You can view it by navigating to Contacts > Lists, choosing your list, and selecting the edit option where the List Description is located.

3. Can I use the permission reminder in automation emails?

Yes, you can, but it's recommended to include it only if your automation is triggered by "Subscribes to List" or "Submits Form."

4. Why is it important to include a permission reminder?

Including a permission reminder can reduce spam complaints, lower unsubscribe rates, and enhance your brand's positive image.

5. What should I include in my permission reminder?

Your reminder should clearly state why the contact is receiving the emails and where they signed up, as well as be courteous and easy to read.

6. Can I customize the permission reminder text later?

Yes, the permission reminder text can be updated anytime through the List Description in your list settings.

7. Do I need to add permission reminders to all of my campaigns?

While optional, it is highly recommended to include them to maintain transparency and trust with your contacts.

By following the steps outlined in this guide, you can effectively add and manage permission reminders in your campaigns to improve communication with your contacts.

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