Predictive Content

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Classic Designer: How to use predictive content in your emails

Introduction

Predictive content is a powerful feature available in ActiveCampaign's Classic Designer that enhances the effectiveness of your email campaigns. By allowing you to send the most relevant content to each of your contacts, predictive content significantly increases engagement rates and click-through rates. This feature analyzes past interactions and preferences to determine which version of the content a subscriber is most likely to engage with, ensuring that each recipient gets a personalized experience.

How to Access Predictive Content

To access the predictive content feature, you must use the Classic Designer in ActiveCampaign. It is important to note that predictive content is not compatible with other email types such as RSS feeds, autoresponders, split tests, or date-based campaigns. To access it, start by creating a new campaign in the Classic Designer and then you can add the predictive content block during the email creation process.

Step-by-Step Instructions

To effectively use predictive content in your email campaigns, follow these steps:

1. **Open the Campaign Designer**: From your ActiveCampaign account, navigate to the Campaigns section and select the Campaign Designer for the email you are creating.

2. **Add Predictive Content Block**: Drag the Predictive Content block from the sidebar into your email layout.

File:Drag and Drop the Predictive Content block into your email.png

3. **Create Variants**:

  - Upon adding the block, you will be prompted to enter your first variant of content. Type your initial text in the provided space; this text saves automatically.
  - Click on the tab labeled Variant 2 to add the second version of content. Input the text as previously done.
  - To create more variants, click the Add a variant button and repeat the process for up to five different content variations.

4. **Modify the Email Layout**: Once you have inputted your variants, you can continue to customize your email with other content blocks available in the editor.

5. **Save Changes**: Click Save & Exit if you wish to close the campaign or click Next to continue reviewing the campaign summary page.

6. **Name Your Variants**:

  - To effectively manage your content, consider naming each variant by hovering or clicking over the predictive content block.
  - Click the gear icon of the variant you want to rename, then select Rename variant. Enter a name and click the Save button to apply your changes.

Configuration Options and Settings

While setting up predictive content, it's important to keep the following considerations in mind:

• Each email campaign can include only one Predictive Content block.
• The feature is available only for campaigns created in the Classic Designer—it is not supported in the new Email Designer or for custom HTML emails or text-only formats.
• You should enable link tracking for the predictive content to function effectively.
• At this time, predictive content only supports English language text.
• Only text can be included in predictive content blocks; images and buttons are not supported.
• Keep in mind that you will not be able to see which variant each contact received after the email is sent.

Best Practices and Tips

To optimize the performance of your predictive content, consider the following best practices:

• Use the Predictive Insights bar for guidance when creating your variants. This tool offers valuable suggestions related to text length, readability, and optimal variant usage.
• Aim to create variants with different styles and tones to cater to varying types of recipients.
• While including a call-to-action is not a requirement, it is recommended to incorporate links or buttons where appropriate to drive engagement.
• Monitor your results using the Predictive Content report to analyze how each variant performed and adjust your strategy accordingly.

Common Use Cases with Examples

Predictive content is particularly effective in scenarios such as:

• **E-commerce Promotions**: Sending personalized product recommendations based on previous purchases or browsing behaviors.
• **Content Personalization**: Different email versions based on user interactions, such as event reminders tailored to user attendance history.
• **Survey Invitations**: Creating variants that resonate with the target audience, improving engagement rates for survey responses.

Troubleshooting

If you're experiencing issues with predictive content, check the following:

• Ensure you are utilizing the Classic Designer, as predictive content is not available in the email designer launched in 2022.
• Confirm that link tracking is enabled for your campaign which is crucial for the predictive content to work.
• Verify that all text is written in English, as it is currently the only supported language.
• Contact ActiveCampaign support if you notice that the predictive content block isn’t functioning as expected.

FAQ

Q1: Can I use predictive content in the new Email Designer? No, predictive content is only available in the Classic Designer.

Q2: How many content variants can I create? You can create up to five distinct text variants for your predictive content block.

Q3: What types of content can I include in the predictive content block? Currently, only text content is supported; images and buttons cannot be included.

Q4: How does ActiveCampaign determine which variant to send? ActiveCampaign analyzes past engagement data to predict which variant a contact is likely to interact with. For new contacts, a random variant is assigned until sufficient engagement data is collected.

Q5: Is there a way to track the performance of each variant? Yes, you can view the performance results in the Predictive Content report after your campaign has been sent.

Q6: Are there specific plans required to use predictive content? Yes, predictive content is available in the Pro and Enterprise plans of ActiveCampaign.

Q7: What should I do if I encounter issues with the feature? If you encounter problems, check compatibility with the Classic Designer and ensure link tracking is enabled. For further assistance, reach out to ActiveCampaign support.

By following these guidelines and utilizing the predictive content feature effectively, you can enhance the quality of your email campaigns and improve recipient engagement. ```