Product Catalog

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Email Designer: Use the Product Catalog block with your email campaigns

The Product Catalog block is a powerful feature within ActiveCampaign's Email Designer that allows users to seamlessly integrate products from their Shopify or WooCommerce online stores into their email campaigns. This feature is essential for e-commerce businesses looking to promote their products directly to customers, whether in direct or automated campaigns.

Introduction

The Product Catalog block makes it easy for users to showcase products directly in their email communications. By utilizing this block, businesses can provide a visually appealing format for their products, complete with descriptions, images, and links that lead customers directly to product pages. This capability not only enhances user engagement but also streamlines the purchasing process for customers, potentially leading to higher conversion rates.

To effectively use the Product Catalog block, one must first ensure they have the necessary configurations in place, including a proper sync of product data from their connected store.

How to Access This Feature

To get started with the Product Catalog feature, you must be signed into your ActiveCampaign account and navigate to the Email Designer. The Product Catalog block is only available for users with Plus, Pro, or Enterprise plan types, and it requires prior setup with either Shopify or WooCommerce.

Make sure to have your collections or categories configured appropriately in your respective store platform, as outlined in the source content.

Step-by-Step Instructions

To add the Product Catalog block to your campaign, follow these steps:

1. From the email designer, drag the Product Catalog block into your campaign layout. 2. Click on the block to open its settings. 3. Click the Select a store dropdown menu, then choose the store you want to use. 4. Choose your product selection method:

  - Filtered product selection 
  - Manual product selection

5. Select a layout for the product cards: you can choose between vertical or horizontal layouts. 6. Configure the details to display for each product:

  - Product image
  - Product name
  - Price
  - Product description
  - View button
  You can toggle these items on or off as needed.
  

7. To customize the appearance of the product details, you can edit the font styles and colors by clicking the pencil icon next to each item you wish to modify. Adjustments include:

  - Text color
  - Alignment
  - Mobile optimization
  - Text style (font type, size, bold, italics)
  - Line spacing
  - Padding

8. After completing your configurations, click Save & Exit to leave the builder or Next to proceed to the Campaign Summary page.

Test emails and previews will display the configured product information before sending it to ensure everything appears correctly.

Configuration Options and Settings

When configuring the Product Catalog block, users can take advantage of several options to tailor the presentation of products to their needs:

- **Filtered product selection**:

  - Filters include:
    - **Category** (for WooCommerce)
    - **Collection** (for Shopify)
    - **Product Tags**
    - **Vendor** (for Shopify)
    - **Stock status** (e.g., in stock, out of stock)
    - **Average Rating**
    - **Number of Sales** (for WooCommerce)
    - **On Sale** status

- **Sorting options**:

  - Users can choose how to sort the products displayed in the block, with options like:
    - Price (high to low)
    - Price (low to high)
    - Date created
    - Rating

- **Manual product selection**:

  - Select specific products by searching through the modal that displays all catalog items. Users can filter by:
    - Product name
    - Product tag
    - Product vendor (for Shopify)

These configurations ensure that users have the flexibility to showcase the right products that align with their marketing strategies.

Best Practices and Tips

- Ensure that your product catalog is synced prior to setting up the Product Catalog block to avoid any missing data. - Utilize the preview feature rigorously to verify the appearance of your Product Catalog block in emails before sending. - Test product linking to ensure customers are directed to the correct product pages. - Consider segmenting your audience and using the Product Catalog in targeted campaigns to enhance engagement and drive sales. - Regularly update the products in your eCommerce platform, as any changes made there will reflect directly in the Product Catalog.

Troubleshooting

If you encounter issues with the Product Catalog block, consider the following:

- Ensure that your product catalog sync has been completed successfully; refreshing the page may help. - If products are not displaying correctly, run a new sync to ensure all recent updates from your store are reflected. - If you still don’t see results, ensure that your store's collections or categories are set up correctly and that there are products available for display.

If you continue to experience difficulties, consult the ActiveCampaign support documentation or reach out for assistance.

Related Features

- Email Designer - Ecommerce Integrations (including Shopify and WooCommerce) - Automations

FAQ

• Does the Product Catalog replace the existing Product block? What does that mean?*

Yes, any campaigns that previously used the Product block will continue to function. Upon reopening a campaign builder that contains a Product block, it will be converted to a Product Catalog block.

• Why don’t I see any results in my Product Catalog block?*

Possible reasons include needing to refresh your page or running a product catalog sync to see the latest product updates.

• Why are there fewer products displayed in the filtered selection than in the manual selection modal?*

The filtered selection does not display product variants, while manual selection allows for the selection of specific variants of products.

• Can I use multiple Product Catalog blocks in a single email?*

Yes, you can add multiple Product Catalog blocks to a single email, showcasing different products or collections as needed.

• How long does the product catalog sync take?*

The sync can take up to 24 hours, depending on your eCommerce platform and the number of products in your catalog.

• What happens if I edit product details in ActiveCampaign?*

Any changes to product details such as name, description, price, or images must be made in your connected eCommerce store, as the Product Catalog pulls live data from there.

By utilizing the Product Catalog block effectively, users can enhance their email marketing efforts and better showcase their offerings to potential customers. ```