Data synced from the ActiveCampaign Shopify integration

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Data Synced from the ActiveCampaign Shopify Integration

Introduction

The ActiveCampaign for Shopify integration provides a seamless two-way sync between your Shopify store and your ActiveCampaign account. This integration allows the transfer of critical data such as customer orders, abandoned carts, and product information. With this feature, businesses can leverage this data to improve marketing efforts by enabling customized follow-ups, segmentation, and automation based on customer behavior and purchasing patterns.

Understanding the data synced from this integration is vital as it empowers businesses to create targeted marketing strategies, enhance customer experiences, and potentially increase conversion rates.

How to Access This Feature

To access the data synced from your Shopify integration in ActiveCampaign, you will need to have the integration set up between Shopify and ActiveCampaign. Once successfully integrated, the data will be available in the respective contact profiles and dashboards within your ActiveCampaign account.

Step-by-Step Instructions

1. **Integrate ActiveCampaign with Shopify**:

  - If you have not yet set up the integration, follow the on-screen instructions in the ActiveCampaign setup guide to connect your Shopify store to your ActiveCampaign account. 

2. **Navigate to Contacts**:

  - Once the integration is successfully set up, log into your ActiveCampaign account and go to the **"Contacts"** section from the main navigation menu.
  

3. **Review Contact Profiles**:

  - Click on an individual contact's profile that is synced from Shopify to view all the available information. Here, you will find integrated eCommerce details.

Configuration Options and Settings

When the ActiveCampaign Shopify integration is set up, it automatically configures several bold options to ensure data synchronization:

- **Ecommerce Widget**:

 - Displays an overview of order metrics from your Shopify store.
 - Includes details such as total revenue, total orders, and total purchased products.

- **Orders Widget**:

 - Shows specific order details including Order Number, Order Total, and Order Status.
 - Allows users to click on order specifics to view detailed information about each order.
 

- **Tags**:

 - Automatically applies the Shopify-customer tag to synced contacts.
 - You can manage these tags on the **"Manage Tags"** page.

- **Accepts Marketing Information**:

 - Syncs contacts based on whether they check the "Accepts Marketing" box during checkout in Shopify.

This integration also imports various fields from Shopify, mapping them to ActiveCampaign for easier tracking and management of customer data.

Best Practices and Tips

- **Utilize Segmentation**: Use the synced data to create segments based on purchased items or behaviors. This allows for targeted email campaigns. - **Leverage Automation**: Set up automations that trigger based on activities related to the synced data, such as follow-up emails for abandoned carts. - **Regularly Monitor Metrics**: Keep an eye on the metrics displayed in the Ecommerce Widget as they provide valuable insights into your sales performance. - **Engage Opt-in Customers**: Prioritize marketing efforts towards customers who opt into marketing communications, as they have shown interest in your products.

Common Use Cases with Examples

- **Follow-Up Emails**: After a purchase, send a customized thank-you email along with recommendations for complementary products based on the purchased items. - **Abandoned Cart Recovery**: Automatically trigger a series of reminder emails for customers who have left items in their cart without completing their purchase, including discount offers. - **Customer Segmentation**: Create a segment for customers who have purchased specific types of products and send targeted promotions to them.

Troubleshooting

If you encounter issues with the synchronization:

- **Check Integration Status**: Ensure that the Shopify and ActiveCampaign integration is properly configured and active. - **Verify Customer Data**: Make sure that necessary fields such as email addresses are filled out during Shopify checkout, as this could affect the success of syncs. - **Review Sync Frequency**: Understand that the integration syncs in real-time for new data, while existing data may take time to be updated or may require a manual refresh.

Related Features

- Learn more about Automation in ActiveCampaign to automate emails based on synced data. - Explore the capabilities of Tags to enhance your contact management.

FAQ

1. What data is synced from Shopify to ActiveCampaign?

The integration syncs customer order details, abandoned carts, product information, and customer tags.

2. How can I view the synced data for a contact?

You can view the synced data by navigating to the contact's profile in the ActiveCampaign account.

3. What happens if customers opt-out of marketing?

Customers who do not check the "Accepts Marketing" option will still be synced, but they will not receive automated marketing emails.

4. How do I segment contacts based on their purchase behavior?

You can create segments within ActiveCampaign using the Ecommerce conditions available in your contacts.

5. Is there a limit on the number of contacts that can be synced?

There should not be any specific limits as long as your ActiveCampaign plan supports the number of contacts synced.

6. Can I filter orders from a specific date range?

Yes, you can sort and filter order data within the Orders Widget based on date and other criteria.

7. Are draft orders synced as well?

No, only completed orders are synced to ActiveCampaign; draft orders are not included in the synchronization.

By understanding and utilizing the data synced from the ActiveCampaign Shopify integration, businesses can enhance their marketing strategies significantly, leading to improved customer engagement and higher sales conversion rates. ```