Connect your Shopify store to ActiveCampaign

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Connect your Shopify store to ActiveCampaign

Introduction

The ActiveCampaign integration with Shopify allows you to send actionable data directly from your Shopify store to your ActiveCampaign account. This feature is vital as it enables businesses to leverage customer data for personalized marketing, effective follow-up emails, automated customer engagement, and detailed segmentation. By connecting your Shopify store with ActiveCampaign, you can harness the power of your customer interactions to enhance your marketing strategies and drive sales.

This integration is particularly beneficial as it is a two-way sync; all data exchanged is updated in real time between both platforms, ensuring a seamless experience for your marketing efforts.

How to Access This Feature

To connect your Shopify store to ActiveCampaign, go to the Settings section of your ActiveCampaign account. From there, navigate to the Integrations option to begin the connection process.

Step-by-Step Instructions

To successfully connect your Shopify store to ActiveCampaign, follow these steps:

1. Log in to your ActiveCampaign account and click on Settings at the bottom left of the dashboard.
2. Select the Integrations option from the settings menu.
3. On the Connected Integrations page, click on the Add an Integration button.
4. A modal window will appear. Click on the Shopify option.
5. The Shopify integration page will load. Click the Install button to get started.
6. You will be redirected to the Install app page in your Shopify account. If prompted, click the Install button. (You may need to log in to your Shopify account if you haven't done so).
7. After installation, click the Login to ActiveCampaign button on the next screen.
8. Enter your ActiveCampaign account name, then click the Login button.

Upon successful connection, you will be redirected back to your ActiveCampaign account, and your Shopify store will be visible on the Settings > Integrations page.

Configuration Options and Settings

Once your Shopify store is connected, you can manage the following settings:

Configure Abandoned Cart Settings

Through Abandoned Cart Settings, you can determine how long ActiveCampaign should wait after a contact abandons their cart before triggering an automation. You can choose from the following options:

• 1 hour (recommended)
• 6 hours
• 10 hours
• 24 hours

Perform Data Syncs

The integration allows for historical and real-time data synchronization. The following data will sync to your ActiveCampaign account:

• All contacts and their orders from your Shopify store.
• Contacts who have not placed any orders.
• Orders from existing ActiveCampaign contacts.
• The entire product catalog from your Shopify store.

Additionally, all synced historical data will not trigger any automations using the Makes a purchase automation trigger.

There are two types of syncs you can perform:

• Run a manual Sync: This syncs information missed since the last sync date.
• Run a historical Sync: Allows you to sync data from the beginning of your ecommerce store. It’s advisable to use this during low-volume periods for larger businesses.

Reconnect Your Shopify Integration

If you face issues, you can reconnect your integration to reauthenticate your Shopify store. To do this:

1. Navigate to Settings > Integrations in your ActiveCampaign account.
2. Click the Shopify integration.
3. Click the Manage button and then select Reconnect.

Delete Integration

If you no longer use the integration, you can delete it. However, this should be the last resort after troubleshooting. To delete:

1. Go to the Settings > Integrations page.
2. Click the Manage button for Shopify.
3. Finally, click the Delete integration option.

• • Note**: Once deleted, future orders and customer data will not sync, although previously synced data will remain accessible.

Best Practices and Tips

1. **Verify Integration Success**: After connecting, double-check that your Shopify data appears correctly in ActiveCampaign. 2. **Frequent Sync Checks**: Regularly monitor the sync status to ensure all data is flowing as expected, especially after changes to your store. 3. **Use the Recommended Timing for Abandoned Carts**: Setting the wait time for abandoned carts to 1 hour can help increase recovery rates while maintaining customer interest. 4. **Contact Support if Issues Arise**: If problems persist after reconnecting, contact the ActiveCampaign Customer Experience Team for further assistance.

Common Use Cases with Examples

• **Automated Follow-Up Emails**: Send targeted follow-up emails to customers who abandon their carts. For instance, if a customer leaves a pair of shoes in their cart, you can automate an email offering a discount on that item.
• **Segmented Marketing Campaigns**: Use segmentation to target customers based on their purchase history. For example, send a special promotion to customers who purchased a certain product category in the past.
• **Recovering Abandoned Carts**: The integration can automatically trigger personalized campaigns aimed at recovering abandoned carts, improving overall sales conversion rates.
• **Customer Insights and Analytics**: By syncing customer purchase data, you can analyze buying patterns and preferences, allowing for more informed marketing strategies.

Troubleshooting Section

If you experience problems with your Shopify integration, consider the following: - Ensure your integration is active and connected by visiting the Settings > Integrations page. - If orders are not syncing properly, try to run a manual sync. - Check if your account credentials for both ActiveCampaign and Shopify are valid unless you need to reconnect. - Contact the ActiveCampaign support team if synchronization issues persist.

FAQ

1. What types of data are synced between Shopify and ActiveCampaign? Data types include contact information, order details, and product catalog data.

2. Can I sync historical abandoned carts? No, it is only possible to sync future abandoned cart data, not historical data.

3. How can I determine which contacts receive marketing from Shopify? Make sure the contacts have checked the "Accepts Marketing" box during checkout in Shopify.

4. What should I do if my data stops syncing? Try reconnecting your Shopify integration or checking for issues in your ActiveCampaign account settings.

5. Is this integration available for all ActiveCampaign plans? Yes, the Shopify integration is available for Starter, Plus, Pro, and Enterprise plans.

6. How can I delete the Shopify integration? Go to Settings > Integrations, find your Shopify integration, and select the Delete integration option.

7. Can I configure how often the sync occurs? You cannot manually set the frequency of syncs; however, you can perform manual and historical syncs as needed.

By connecting your Shopify store to ActiveCampaign, you not only streamline your data management but also enhance your ability to target and engage your customers effectively, increasing your marketing impact. ```