Engagement

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How can I see which contacts are not engaged with my campaigns?

Engagement is a crucial aspect of any marketing campaign, as it helps you understand how your audience interacts with your content and offers. In ActiveCampaign, identifying which contacts are not engaged with your campaigns is essential for maintaining a healthy list and improving overall campaign effectiveness. By tagging contacts based on their interaction with your campaigns or website, you can create targeted strategies for re-engagement, ensuring that your marketing efforts yield optimal results.

This article will guide you through the process of identifying unengaged contacts using the Engagement Tagging automation recipe in ActiveCampaign, along with various best practices and troubleshooting tips.

How to access this feature

To access the engagement insights feature, you will utilize the automation capabilities within ActiveCampaign. Specifically, you will find the relevant automation in the Create a New Automation modal.

Step-by-step instructions

1. **Login to your ActiveCampaign account**. 2. Navigate to the Automations section by clicking on the sidebar menu. 3. Click on the Create a New Automation button. 4. Within the automation options, search for and select the **Engagement Tagging** recipe. 5. Follow the prompts to set up this two-part automation, which will tag your contacts as Engaged, Disengaged, or Inactive based on their activity. 6. Configure the automation according to your preferred parameters, such as how many days of inactivity will categorize a contact as disengaged. 7. Activate the automation to begin tagging your contacts.

By completing these steps, ActiveCampaign will start tracking the engagement levels of your contacts moving forward.

Configuration options and settings

The Engagement Tagging automation consists of two automation recipes designed to tag your contacts based on their engagement. Here are some important configuration options available to you:

• Engaged: This tag is applied to contacts who have recently interacted with your campaigns or visited your website.
• Disengaged: Contacts that have not engaged after a certain number of days will receive this tag.
• Inactive: This tag applies to contacts that have remained disengaged for an extended period.

Make sure to document the activation date of these automations as it serves as a reference point for when the engagement statuses were first established.

Best practices and tips

• **Be proactive**: Keep track of engagement data from the moment you activate the automations, as they only account for interactions after activation.
• **Utilize tags effectively**: Use the resulting tags to segment your contacts for tailored campaigns, such as re-engagement strategies for those tagged as Disengaged or Inactive.
• **Regularly review engagement levels**: Routinely monitor the tags applied to your contacts to maintain an effective communication strategy.
• **Consider using the Engagement Management tool**: If you want to remove non-engaged contacts from your lists, this tool can help clean up your contact lists efficiently.

Common use cases with examples

1. **Re-engagement campaigns**: After identifying contacts tagged as Disengaged, create a custom automation to re-engage them with new offers or valuable content aimed at rekindling their interest. 2. **Segmenting your audience**: Use the engagement tags to create specific segments within your lists that allow for more personalized and relevant content delivery based on their interaction history. 3. **Performance analysis**: Analyze the engagement levels for specific campaigns to better understand what resonates with your audience and adjust future campaigns accordingly.

Troubleshooting section

If you encounter issues while setting up the Engagement Tagging automations, consider the following troubleshooting tips:

• **Double-check automation configurations**: Ensure that all steps during the automation setup were followed correctly.
• **Review tag settings**: Make sure that engagement criteria are set appropriately to avoid tagging errors.
• **Consult the Automation Reports**: Check the reports associated with your automations for insights on how many contacts are engaged versus disengaged.

FAQ

• Q: Can I see historical engagement data before activating the automation?

 A: No, the automation only considers engagement moving forward and does not account for previously sent campaigns.

• Q: How can I use the engagement tags in my marketing strategy?

 A: Use tags to segment your contacts and tailor your messaging for re-engagement campaigns.

• Q: What happens if I deactivate the automation?

 A: If you deactivate the automation, the tagging process will stop, and no new tags will be applied.

• Q: How often should I evaluate my engagement levels?

 A: Regularly evaluate engagement levels to ensure that your communication strategy remains effective.

• Q: Will the Engagement Management tool identify contacts to remove beforehand?

 A: No, the tool cleans your lists by removing unengaged contacts without showing which contacts will be removed in advance.

• Q: Are these features available to all ActiveCampaign plans?

 A: Yes, the engagement feature is available for Starter, Plus, Pro, and Enterprise plans.

For more information, you can consult the Campaigns section of ActiveCampaign for related features and guidance on effective email marketing practices. ```