Labels Management Update

Navigation: Main_Page > ActiveCampaign Release Notes > 2024 Release Notes > Labels Management Update

Labels Management Update

Introduction

The August 2024 release introduces a significant upgrade to the way labels are created, organized, and managed across the ActiveCampaign platform. This new functionality—called the Labels Management Update—provides users with a centralized and streamlined experience that enhances label consistency, discoverability, and collaboration across teams.

Previously, labels were scattered across various objects and entities such as campaigns and automation workflows, with limited oversight and inconsistent management. With the new Labels Management feature, users on Plus, Pro, and Enterprise plans will now benefit from a centralized interface to manage all labels globally, reducing redundancy and ensuring cross-team alignment. Starter users also benefit from select features in this update.

This enhancement is crucial for larger teams or accounts with multiple users as it helps enforce better organizational practices and saves considerable time otherwise spent recreating or searching for labels.

How to Access the Labels Management Page

The new labels experience is built into the platform via a **dedicated labels page** in your ActiveCampaign account.

To access it: 1. Log in to your ActiveCampaign account. 2. Navigate to your account **Settings**. 3. Within **Settings**, locate the **Labels** section from the side navigation menu. 4. Click on **Labels** to open the centralized **Label Management Page**.

Note: While all customers can use global label functionality, visual access to the dedicated management page is granted to users on the **Plus**, **Pro**, and **Enterprise** plans.

Step-By-Step Instructions

Add a New Label

1. Navigate to **Settings > Labels**. 2. Click the **Add Label** or **Create New Label** button. 3. Enter your desired label name in the **Label Name** input field. 4. Select any applicable options or customize as required. 5. Click **Save** to publish your label to the system.

All labels created here can be applied across objects where labels are supported, such as campaigns.

Edit an Existing Label

1. Go to **Settings > Labels**. 2. Locate the label you want to edit from the list. 3. Click on the **Edit** icon or label name. 4. Update the label text or associated settings. 5. Click **Save** to apply changes instantly across the platform.

Note: Editing a label updates it wherever it is applied, ensuring automatic consistency.

Delete a Label

1. Within the **Label Management Page**, find the label you want to remove. 2. Click the **Delete (trash can)** icon next to the label. 3. Confirm your deletion in the pop-up to proceed.

Deleting a label removes it from all associated objects globally.

Toggle Update On/Off with User Group Labels

You can test and adopt new label configurations safely by using the User Group Labels feature. This lets you enable or disable the update for specific groups temporarily: 1. In the **Labels** settings, use the toggle switch for **User Group Access** or **Feature Testing**. 2. Enable the toggle if your team is ready to trial the upgrade. 3. Disable if you need to roll back or prep training for broader usage.

This ability to toggle enhances internal testing and flexible roll-outs.

Configuration Options and Settings

Within the updated experience, users will find several key configuration elements:

• Label Name – Each label must have a unique identifier name.
• Create Label – Add labels globally with one-click access.
• Edit – Update existing labels anywhere they are used.
• Delete – Remove labels system-wide from all objects.
• User Group Labels – Toggle feature access per user groups for controlled deployments.
• Visibility by Plan Type – Full management page access for Plus, Pro, and Enterprise plans.
• Global Label Management – Applies labels consistently across campaigns and other supported features.

These configuration settings enable a consistent labeling taxonomy across your full marketing environment.

Best Practices and Tips

To make the most of the Labels Management Update, consider the following best practices:

• **Standardize label naming conventions** — Use consistent terms like “Newsletter,” “Holiday2024,” or “Internal” to reduce confusion.
• **Use hierarchical structures** — Prefix labels with categories (e.g. “Email-Holiday,” “SMS-CustomerWinback”) to enable better filtering and searching.
• **Audit your labels regularly** — Remove obsolete labels and consolidate duplicates often.
• **Educate your team** — Ensure users understand the new system and apply labels consistently during campaign setup.
• **Test with User Groups** — Leverage the toggle capability for user groups before rolling out across your org.

A coherent label management strategy improves workflow, team communication, and data segmentation.

Common Use Cases with Examples

1. Centralized Campaign Tagging

Marketing teams can now apply standardized labels like “Q3Promo” or “Retention” to all campaigns. Anyone on the team can find relevant campaigns without guessing label names.

2. Streamlined Collaboration

In multi-user accounts, global access ensures a designer, copywriter, and campaign manager all reference and apply the same labels—improving alignment during buildout.

3. Faster Asset Audits

When reviewing campaign performance, managers can quickly filter and report on assets using global labels without having to open each campaign individually.

4. System Cleanup

Admins can now clean up old, unused, or inconsistent labels directly from the centralized page rather than hunting for them across campaigns and automations.

Troubleshooting

If you are experiencing issues using the labels management features, consider the following:

• **Labels page not visible?** – Ensure you’re on a **Plus**, **Pro**, or **Enterprise** plan.
• **Changes not reflected in campaigns?** – Verify the label has been saved and there are no browser caching issues. Refresh and check other objects to confirm global application.
• **Label not deleting?** – You may lack appropriate user permissions. Ensure your admin role has full access to label configuration.
• **Can’t create a label with the same name?** – Label names must be unique across the platform. Use modifiers or suffixes to differentiate.
• **User toggle not showing?** – Confirm that your account has enabled User Group Labels visibility. This might be temporarily disabled or permission-restricted.

For persistent issues, contact ActiveCampaign Support or check the latest updates via the ActiveCampaign Release Notes.

Related Features

• ActiveCampaign Release Notes — For platform-wide changes and enhancements.
• 2024 Release Notes — To track additional features launched this year.
• See also updates related to:

 * Campaign creation tools
 * AI enhancements
 * Global tag management strategies (coming soon)

FAQ

Who can access the Labels Management Page?

Only users on Plus, Pro, and Enterprise tiers can access the dedicated Labels page in the **Settings** section. However, all customers can use global labeling functionality in limited contexts.

Can I use a label across different types of campaigns?

Yes. With global label management, a label created in the Label Management Page can be applied across any object or asset that supports labels, such as campaigns and automations.

What happens if I delete a label?

Deleting a label removes it from all associated assets where it has been applied. This action is irreversible, so use caution before confirming deletion.

What is the benefit of the User Group Label toggle?

The toggle lets you control rollout by enabling or disabling the new labeling capabilities for specific user segments. It’s ideal for testing and phased adoption.

Are there any label name restrictions?

Yes. Names must be unique across the platform. You cannot repeat existing labels. Use prefixes or standard naming structures for scalability.

Can I edit an existing label without affecting past campaigns?

No. Editing a label’s name will update it wherever it is used, ensuring that updates stay consistent across all instances of that label.

Is training required for team members?

Training isn’t mandatory, but it is recommended—especially in multi-user environments—to enforce tagging standards and alignment.

Summary

The August 2024 Labels Management Update equips ActiveCampaign users with a powerful, centralized tool for label creation, editing, and deletion. With improved consistency, streamlined collaboration, and the flexibility of controlled rollouts using User Group Labels, this enhancement significantly improves organizational efficiency.

For the latest rollouts and ongoing feature development, visit the ActiveCampaign Release Notes or explore more additions in the 2024 Release Notes section.