Site Tracking

```mediawiki Navigation: Main_Page > Settings > Tracking > Site Tracking

An overview of Site Tracking

Site Tracking is a powerful feature in ActiveCampaign that links your marketing and sales processes with your website activity. This capability allows you to see and react in real-time as contacts visit your site, providing insights into which specific categories and pages they access. Understanding how to effectively utilize Site Tracking can greatly enhance your contact experiences, driving personalization and engagement.

How Site Tracking Works

Site Tracking shows you which pages on your website are visited by known contacts. To use this feature, you need to whitelist your URL on the Settings > Tracking page within your ActiveCampaign account. Once whitelisted, ActiveCampaign will generate a tracking code for you. This code should be added to the footer of every page you wish to monitor.

The tracking code sends page view data back to your ActiveCampaign account, enabling you to collect information on contact interactions. It is important to note that only one site tracking code is generated; if you have multiple sites, you should use the same tracking code across all of them.

ActiveCampaign uses first-party cookies to track visits, ensuring that tracking is secure and transparent. These cookies are stored under the website's name and cannot be shared across different websites, maintaining the integrity and privacy of your contacts.

How to Access Site Tracking

To access Site Tracking:

1. Log into your ActiveCampaign account. 2. Navigate to the Settings section. 3. Select the Tracking option. 4. From there, you will find the option to whitelist your website and obtain your tracking code.

Step-by-Step Instructions to Set Up Site Tracking

Setting up Site Tracking is a straightforward process. Follow these steps:

1. **Whitelist Your Domain**: Go to the Settings > Tracking page in your account and add the URL of your website to the whitelist. 2. **Obtain the Tracking Code**: After whitelisting, copy the generated site tracking code from the interface. 3. **Insert the Tracking Code**: Place the tracking code in the footer of each webpage you want to track. Ensure this is done directly on your website, as using third-party platforms like Google Tag Manager can cause tracking issues. 4. **Verify Tracking**: Once the tracking code is added, verify that it is functioning by checking if page views are being recorded in your ActiveCampaign account.

Optionally, for more technical users, you can dynamically insert the email address of identified contacts into the tracking code by adding the line: ``` vgo('setEmail', 'Email_Address_Goes_Here'); ``` above this line: ``` vgo('process'); ``` This additional feature helps enhance personalization by associating specific visits with known contacts.

Configuration Options and Settings

Once site tracking is set up, you have several configuration options available to enhance its effectiveness:

• **Whitelisted Domains**: The domains you add to the whitelist will be where tracking is enabled.
• **Tracking Code**: The unique code generated for your account must be placed on the pages you want to track.
• **First-party Cookies**: These cookies are used to identify contact visits and store data securely.

It’s crucial to understand that only contacts who are identified through specific actions (like clicking on campaign links or submitting ActiveCampaign forms) will have their page views tracked and associated with their contact records.

Best Practices and Tips

To get the most out of Site Tracking, consider these best practices:

• Ensure that the tracking code is installed on every relevant page, including landing pages, product pages, and blog posts.
• Regularly verify that the tracking code is functioning correctly and that contacts' interactions are being recorded.
• Use segmentation based on site behavior to tailor your marketing messages.
• Take advantage of automation triggers based on site visits to improve the customer journey.
• Monitor the data collected through site tracking for insights into user behavior and preferences.

Common Use Cases

Site Tracking can enhance your marketing and sales processes in various ways, including:

• **Triggering Messages**: Send out automated coupons to users who visit product pages but do not complete a purchase within a specific timeframe.
• **Lead Scoring Adjustments**: Automatically adjust a contact's score based on their interactions with your site.
• **Personalized Content**: Craft your marketing campaigns tailored to what categories or products a contact shows interest in through their site visits.
• **Automated Follow-up Sequences**: Implement targeted follow-ups for contacts that visit certain pages repeatedly.

By leveraging the insights gained from Site Tracking, you can better engage your audience and significantly improve conversion rates.

Troubleshooting Site Tracking Issues

If you're experiencing issues with Site Tracking, consider the following troubleshooting steps:

• **Check Domain Whitelisting**: Ensure your URL is correctly whitelisted in the Settings > Tracking section.
• **Verify Tracking Code Installation**: Confirm that the tracking code is properly placed on all tracked pages.
• **Cookie Handling**: Understand that past visits may not appear if users switch browsers or clear their cookies.
• **Link Structures**: Ensure any links in email campaigns direct contacts to whitelisted URLs with the tracking code installed.

If issues persist after following these steps, consult with ActiveCampaign support for further assistance.

FAQ

Q1: What is the difference between Site Tracking and traditional analytics tools? A1: Site Tracking provides insights into individual contacts and their interactions on your site, whereas traditional analytics tools typically offer aggregated data without personal insights.

Q2: Can I track visitors from other forms outside of ActiveCampaign? A2: No, Site Tracking only works with forms created in ActiveCampaign.

Q3: Is it possible to track multiple sites with one tracking code? A3: Yes, you can use a single tracking code across multiple sites as long as they are whitelisted.

Q4: How long does tracking data remain associated with a contact? A4: Historically, site visits can be associated with a contact for up to 30 days, or longer if the contact's cookies are still valid.

Q5: Can I adjust tracking based on user behavior? A5: Yes, you can set up automations to trigger based on specific page visits or behaviors.

Q6: What type of cookies does ActiveCampaign use for Site Tracking? A6: ActiveCampaign uses first-party cookies, which are designed to protect user privacy.

Q7: How can I get support if I'm struggling with Site Tracking? A7: If you encounter issues, you can reach out to the ActiveCampaign support team for tailored assistance.

With these insights and guidelines, you can effectively utilize Site Tracking to enhance your marketing and sales strategies. For further assistance, refer to the resource links in ActiveCampaign's support documentation. ```