Best Day and Time

```mediawiki Navigation: Main_Page > Campaigns > Best Day and Time

How to Send Campaigns at the Best Day and Time

In the world of email marketing, timing can significantly impact the effectiveness of your campaigns. ActiveCampaign offers a feature known as **Best Day and Time**, which leverages your account and industry data to suggest optimal times for sending your campaigns. This feature helps ensure that your emails are sent when your audience is most likely to engage, ultimately leading to improved open and click rates. Understanding how to utilize this feature can enhance your email marketing strategy and maximize engagement.

How to Access the Best Day and Time Feature

To make use of the **Best Day and Time** feature, you need to access it through the ActiveCampaign platform. The feature is available to users on different plan tiers, depending on the data you can view.

Step-by-Step Instructions

To turn on the **Best Day and Time** feature, follow these steps:

1. Click Campaigns on the left menu.
2. In the Campaigns Overview, click the Calendar tab.
3. Activate the Show best send day toggle in the upper right-hand corner of the calendar. This will begin the process of analyzing the best days for your campaigns.
4. Click the gear icon.
5. Enable one or both of the following options:

  * **Based on my account data**: This option highlights the best send times derived from your own campaign data. If this feature is inactive (grayed out), it will unlock automatically once you have gathered enough campaign data to determine the best day and time to send.
  * **Based on industries like mine**: Available on the Professional and Enterprise plans, this option utilizes benchmark data analyzed from customer accounts in industries similar to yours. The industry selection made at account setup cannot be changed later. Current industry options include:
     * Generic (Other)
     * Accounting / Financial
     * Consulting / Agency
     * Blogger / Author
     * E-Commerce / Retail
     * Entertainment / Events
     * Fitness / Nutrition
     * Healthcare
     * Media / Publishing
     * Non-profit
     * Online Training / Education
     * Real Estate
     * Software
     * Travel / Hospitality

Configuration Options and Settings

The **Best Day and Time** feature includes several important configurations that users need to understand:

• **Calendar View**: The Campaigns Calendar provides a month view that indicates the best send days using a ranking (good, better, best). The week or day view displays the recommended best day and time for sending your campaigns.
• **Toggle Options**: The ability to toggle on **Based on my account data** and **Based on industries like mine** allows you to customize the analytics according to your needs.

Best Practices and Tips

To maximize the effectiveness of the **Best Day and Time** feature, consider these best practices:

• Always check the campaign performance after implementing suggestions from the **Best Day and Time** feature. Monitor the engagement metrics and adjust your campaigns accordingly.
• Experiment with sending times recommended by the calendar and compare the results to find the most effective strategy for your specific audience.
• Regularly analyze the data provided by the **Best Day and Time** feature, especially when targeting different segments of your audience.

Troubleshooting

If you find that the **Best Day and Time** feature is not functioning as expected, consider these troubleshooting tips:

• Ensure that you have enough campaign data collected; if the feature is grayed out, you may need to send more campaigns to activate it.
• Verify that your account plan includes access to the feature. The **Based on industries like mine** option is only available on Professional and Enterprise plans.

FAQ

Q1: What is the **Best Day and Time** feature?

The **Best Day and Time** feature helps determine the optimal days and times to send your campaigns based on account and industry data.

Q2: How do I turn on the **Best Day and Time** feature?

You can turn on the feature by accessing the Campaigns Overview, selecting the Calendar tab, and toggling on the **Show best send day** option.

Q3: What plans offer the **Best Day and Time** feature?

This feature is available on various plans—Starter allows viewing data for only the current and next month, while Plus, Professional, and Enterprise plans provide access to all months' data.

Q4: What do I do if the feature is grayed out?

If the feature is grayed out, it means you need to collect more campaign data to unlock it.

Q5: Can I change the industry setting after account setup?

No, you cannot change the industry once it has been selected during account setup.

Q6: How does the industry data improve my campaign timing?

The industry data uses benchmarks from similar industries to highlight times that have historically shown higher engagement rates.

Q7: Are there best practices for using the **Best Day and Time** feature?

Yes, regularly monitor campaign performance and consider experimenting with different send times based on the recommendations given by the feature.

By leveraging the **Best Day and Time** feature in ActiveCampaign, marketers can enhance their campaign's effectiveness, leading to better audience engagement and results. ```