AI Brand Kit

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AI Brand Kit Overview

The AI Brand Kit in ActiveCampaign is a powerful feature that allows users to import colors, fonts, and logos from their websites, enabling the creation of on-brand email templates, content, and images. This tool is crucial for marketers as it ensures that all email communications are consistent with the brand identity, enhancing brand recognition and coherence across campaigns. By utilizing AI technology, users can quickly generate personalized and professional-looking content while maintaining their unique style.

How to Access the AI Brand Kit

Accessing the AI Brand Kit is straightforward. Users can navigate through the following steps:

1. Click on Campaigns in the left menu. 2. Select Campaign Templates. 3. To view or edit your brand kit, click on the Use AI templates button. 4. In the section labeled Made for you, in your brand, click on Edit your brand kit found in the top right corner.

Step-by-Step Instructions for Creating and Managing Brand Kits

Creating Your Brand Kit

To create your brand kit, follow these steps:

1. Navigate to Campaigns > Campaign Templates from the left menu. 2. A modal titled Auto-generate custom branded templates with AI will appear. Enter your business URL, then click the Import my brand kit button. 3. Your brand information will be extracted from the provided URL, and you will be taken to the Edit your brand kit page, complete with sample campaign templates.

Creating Multiple Brand Kits

If you need to manage different brands, you can create multiple brand kits (up to five). Here’s how:

1. Click on Settings > Brand Kits from the left menu. 2. Click the Add a brand kit button located at the top right. 3. Enter your business URL into the modal that appears and click the Submit button. 4. Your new brand information will populate on the Settings > Brand Kits page. Repeat these steps to create additional brand kits as needed.

Accessing Multiple Brand Kits

To access and manage multiple brand kits, use one of the following methods:

• Option 1:*

1. Go to Settings > Brand Kits. 2. To view or edit a specific brand kit, click on Edit your brand kit next to the desired kit. 3. To set a primary brand kit, select the Set as primary option.

• Option 2:*

1. Again, navigate to Settings > Brand Kits. 2. Click on the arrow next to the brand kit you wish to view. A dropdown will show with the brand assets and brand kit details.

• Option 3:*

1. Go to Settings > Brand Kits. 2. Click the Use AI templates button. 3. Select the brand kit you want to view from the dropdown. 4. Click on Edit your brand kit in the top right corner of the section labeled Made for you, in your brand.

Accessing Your AI Brand Kit Campaign Templates

To access your AI-generated campaign templates:

1. Navigate to Campaigns > Campaign Templates. 2. Click the Use AI templates button. 3. Within campaign creation, your AI templates will be available under the modal labeled Made for you, in your brand.

Configuration Options and Settings

The AI Brand Kit has several configuration options that allow you to customize it further:

- Brand assets: This includes company logos, colors, and fonts. - Brand kit details: This includes your brand kit name, company name, industry, mission statement, and a description of your company.

Brand Assets

1. **Company URL**: Import a new brand kit by entering a business URL and clicking Import my brand kit. Overwriting is possible but will not save existing changes. 2. **Company logos**: View and add logos (recommended size is 200 x 100 pixels for rectangular logos and 100 x 100 pixels for square logos). Logos are stored in the Content Manager. 3. **Brand colors**: Adjust the imported colors or add new ones using the color picker or HEX codes. 4. **Brand fonts**: Update the header and body fonts for your templates; failing to support these will default to email-safe fonts. 5. **Social links**: Update the links to your social media platforms.

Brand Kit Details

Edit the following in the __Brand kit details__ section:

- **Brand kit name** - **Company name** - **Company industry** (select multiple industries) - **Mission statement** - **Description of your company**

Any changes made in these sections reflect in real-time on the sample campaign templates, allowing for immediate visualization of adjustments.

Best Practices and Tips

- Consistently update your AI Brand Kit as your branding evolves. This will help maintain a professional and unified look across all your communications. - Utilize the multiple brand kit feature if representing different brands to simplify navigation and organization. - Make sure to verify that the imported logos fit within the recommended dimensions to ensure optimal display in your emails. - Regularly check the linked social media profiles to ensure that links are active and lead to the correct pages.

Troubleshooting

If you encounter issues with the AI Brand Kit, consider the following:

- Ensure that your business URL is correctly formatted and accessible for successful data extraction. - If changes do not appear in your brand kit, try refreshing the page or re-importing the brand kit. - Check for font compatibility; if fonts that you selected aren’t appearing correctly, they may not be supported by email clients.

FAQ

1. How many brand kits can I have in ActiveCampaign?

You can manage up to five brand kits if you are on the Plus, Professional, or Enterprise plans. All plans include at least one brand kit.

2. How do I edit an existing brand kit?

You can edit your brand kit by accessing Settings > Brand Kits, selecting a kit, and clicking the Edit your brand kit option.

3. Can I upload multiple logos for my brand kit?

Yes, you can add multiple logos, and they will be stored in the Content Manager for your use.

4. What happens if I overwrite my brand kit?

Any changes made to the existing brand kit will not be saved if you overwrite it with a new URL.

5. How often should I update my AI Brand Kit?

Regular updates are recommended as your branding evolves or if your business goes through a rebranding initiative.

6. Can I use my brand kit colors in forms?

Yes, you can apply your brand kit colors to inline forms you create in your account.

7. Where can I view my AI-generated campaign templates?

You can find your AI-generated templates in Campaigns > Campaign Templates under the Use AI templates section.

For further details, see the main articles for Campaigns and Templates. ```