Color Picker

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AI Brand Kit Color Picker

Introduction

The **AI Brand Kit Color Picker** is a newly introduced feature in the ActiveCampaign Email Designer as of October 2024. This update allows users to easily apply their brand’s colors directly within the email editor, fostering **visual consistency**, reducing manual work, and ensuring that automated marketing campaigns align with brand identity.

This enhancement plays a crucial role in enabling teams to save time and avoid errors by eliminating the need to manually input color codes each time an email is crafted. For organizations managing multiple brands, the feature also supports switching between different brand color schemes seamlessly—giving marketers enhanced flexibility and control in crafting professional, on-brand content at scale.

How to Access the AI Brand Kit Color Picker

The **AI Brand Kit Color Picker** is available to all ActiveCampaign users, with access levels depending on the subscription plan:

• **Starter Plan Users** – Access to one brand kit and the color picker.
• **Plus, Pro, and Enterprise Plan Users** – Access to multiple brand kits and the ability to switch between them using the color picker.

To access the feature:

1. Open the **Email Designer** when creating or editing a campaign. 2. Navigate to any text or block element that supports background or font color customization. 3. Click on the **Color Picker**. 4. Your brand colors will now be available directly within the interface.

Step-by-Step Instructions

Here’s how to start using the AI Brand Kit Color Picker in your email campaigns:

Step 1: Launch Email Designer

- Log in to your ActiveCampaign account. - Navigate to **Campaigns** and click **Create Campaign** or edit an existing one. - Select a campaign type and proceed to the **Design** step.

Step 2: Choose a Design Element

- Click on a content block such as text, button, or background. - Open the styling or formatting toolbar. - Click on the **Color** input or box to reveal the color picker.

Step 3: Use Brand Colors

- In the opened **Color Picker**, you’ll now see your **brand colors** preloaded for quick selection. - Simply click on your desired brand color—no need to copy/paste hex codes. - The color will automatically apply to the selected design element.

Step 4: Switch Between Brand Kits (For Plus/Pro/Enterprise)

- If multiple brand kits are configured, a dropdown or selector will allow you to switch between them. - Select a different brand kit to update the available color options in the **Color Picker**.

Configuration Options and Settings

The following configurations apply within the AI Brand Kit Color Picker:

• Brand Kits – Defined sets of colors representing each brand your organization manages. These are linked directly to the color picker.
• Color Picker Interface – Updated to include direct access to brand palettes and allows switching between kits (for eligible plan tiers).
• Plan-based Access –

 - **Starter plan:** Access limited to one brand kit.
 - **Plus, Pro, Enterprise plans:** Multiple brand kits with seamless switching capability.

Note: Brand Kits are managed outside the Email Designer; however, their output is fully integrated into the Color Picker for design-time efficiency.

Best Practices and Tips

• **Standardize Your Colors Early** – Before sending any campaigns, define your brand colors clearly in the Brand Kit settings so they're accessible when designing.
• **Use Consistent Schemes** – Adhering to brand colors builds trust and brand recognition in your audience.
• **Label Kits Strategically** – For organizations managing several brands, name your kits clearly to avoid confusion when switching.
• **Preview Designs with Colors Applied** – Always preview your emails before sending to verify that the correct brand kit is used.

Common Use Cases

1. Single Brand Email Campaigns

Ideal for users with one brand identity. Use the preconfigured kit to ensure all campaign elements—text, CTA buttons, and backgrounds—match perfectly.

2. Agencies Managing Multiple Clients

Agencies or marketing teams handling multiple brands can quickly toggle between color palettes, speeding up production time while avoiding mistakes.

3. Seasonal or Thematic Campaigns

Use different color kits for separate initiatives (e.g., holiday campaigns, product launches), keeping visuals fresh yet cohesive.

4. Rebranding Projects

Easily transition from old to new color schemes without manual redesign by updating or selecting a different brand kit.

Troubleshooting

Issue: Brand Colors Not Appearing in Color Picker

- **Cause:** The Brand Kit may not be set up or the user is on a plan tier with limited access. - **Resolution:** Confirm you’ve set up a Brand Kit and are on a plan that allows access. Only the **Starter** plan includes one kit; higher plans support more.

Issue: Cannot Switch Between Brand Kits

- **Cause:** This feature is only available for **Plus**, **Pro**, and **Enterprise** users. - **Resolution:** Upgrade your plan to access multiple kits.

Issue: Hex Code Required Despite Brand Colors Activated

- **Cause:** This may occur if you're accessing the Color Picker in a template not linked to a brand kit. - **Resolution:** Re-open the campaign via **Campaigns** to ensure it pulls the latest brand kit data.

Related Features

For more on related design and branding capabilities in ActiveCampaign, see the following articles:

• 2024 Release Notes
• ActiveCampaign Release Notes
• Access color picker in email designer
• How to use the new AI Brand Kit
• Using hex color codes in your emails and forms

FAQ

Q1: What plan is required to access the AI Brand Kit Color Picker?

A: All plan tiers have access. **Starter** plans include one brand kit, while **Plus**, **Pro**, and **Enterprise** users can access and switch between multiple kits.

Q2: Where do I define or edit my Brand Kits?

A: While not configurable inside the Email Designer, Brand Kits are set up in your account’s brand settings. Once defined, they're automatically pulled into the **Color Picker**.

Q3: Can I use the Color Picker outside of the Email Designer?

A: Currently, the **AI Brand Kit Color Picker** is integrated only within the **Email Designer** interface.

Q4: Will switching brand kits update my existing emails?

A: No. Changing the brand kit in the **Color Picker** only affects the current design you are editing. It does not retroactively update old campaigns.

Q5: Can I manually enter hex codes alongside using brand colors?

A: Yes. Manual hex code input is still supported. The AI Brand Kit Color Picker simplifies your workflow but doesn’t restrict manual customization.

Q6: How do I know which brand kit I’m using?

A: When multiple kits are configured, their names appear in a selector within the **Color Picker**, so you can switch actively and preview your selection in real-time.

Q7: Are brand kits shared across my team members?

A: Yes. Once a **Brand Kit** is created in your account, all users with access to campaign design can apply the color configurations via the **Color Picker**.

Summary

The **AI Brand Kit Color Picker** brings a significant improvement to the campaign design workflow in ActiveCampaign by streamlining access to brand-defined color palettes. With direct application, kit switching, and smoother design control, it empowers marketing teams to create cohesive, on-brand campaigns faster and with fewer errors. Whether you’re managing one brand or many, this feature enhances your creative efficiency in the modern email marketing landscape.

For further information about ActiveCampaign feature updates, visit the 2024 Release Notes page.