AI Campaigns Builder

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AI Campaigns Builder Enhancement

Introduction

The AI Campaigns Builder has received a powerful enhancement as of December 2024, revolutionizing the way marketers generate email content within ActiveCampaign. Designed to save time and improve engagement, this update introduces the ability to generate personalized campaign content based on a simple URL input.

Leveraging ActiveCampaign’s AI capabilities, the enhanced builder scans your provided URL, extracts key messaging from the webpage, and crafts compelling and contextually relevant email copy and calls to action. This update significantly boosts productivity and ensures alignment between your web content and email marketing efforts, all while streamlining campaign creation into a few clicks.

Whether you're launching a product, promoting a blog, or updating your subscribers, this enhancement enables more seamless content creation that matches your brand and audience's needs.

How to Access This Feature

Users can access the AI Campaigns Builder through the standard Campaigns creation interface in ActiveCampaign.

To navigate to the feature: 1. Go to your ActiveCampaign dashboard. 2. Click on the Campaigns tab in the main navigation. 3. Select Create a Campaign. 4. Choose the appropriate campaign type (e.g., Standard). 5. On the campaign design screen, locate the AI Campaign Builder section.

From here, you’ll find the new URL input field, which activates the enhanced AI generation capabilities.

Step-by-Step Instructions

To use the enhanced AI Campaigns Builder, follow these steps:

1. **Navigate to the Campaigns Dashboard**

  - From your ActiveCampaign account, click on the Campaigns section in the left-hand menu.

2. **Start a New Campaign**

  - Select Create a Campaign.
  - Choose your preferred campaign type (e.g., Standard or Automated) and proceed to the campaign builder.

3. **Choose the AI Campaigns Builder Option**

  - On the content creation screen, locate and open the AI Campaigns Builder panel.

4. **Enter a URL**

  - In the new URL Input Field, paste the full link of the webpage you want the email to be based on.
  - This can be any publicly accessible page, such as your product page, landing page, or blog post.

5. **Enable CTA Link (Optional)**

  - Toggle the option to use the URL as your CTA link.
  - This embeds the same URL into the generated call to action within the email content, maintaining consistency between your campaign and web content.

6. **Generate and Customize Content**

  - Click on Generate Email Copy.
  - The AI engine will scan the webpage and present you with a tailored email draft aligned with the content, tone, and messaging found on the page.
  - You can review, edit, and personalize the generated text before sending.

7. **Finalize and Send**

  - Complete your usual steps to preview and schedule or send the campaign.

Configuration Options and Settings

The AI Campaigns Builder includes the following configurable components:

• URL Input Field: The central enhancement in this update. Paste any webpage link here and let the AI do the rest.
• Use URL as CTA: A checkbox that, when selected, embeds the provided URL into the call-to-action button in your email.
• Generate Email Copy: A button that activates AI processing to analyze the URL and produce campaign content.
• Editable Content Preview: Allows users to modify, reword, or enhance the AI-generated email text before publishing.

These components ensure that while automation drives the content creation process, users retain full control to maintain branding and voice consistency.

Best Practices and Tips

Here are key recommendations to maximize the effectiveness of the AI-enhanced campaign creation:

• **Use high-quality, content-rich URLs**: The better structured and clearer the webpage, the more effective the AI will be in extracting relevant messaging and tone.
• **Include persuasive content on the target page**: Calls to action, product descriptions, and user-centric language improve AI's ability to generate impactful email copy.
• **Preview and personalize**: Always review the AI-generated output, fine-tune the language to match your brand, and personalize where possible for better impact.
• **Match campaign goals to landing page intent**: Ensure that the chosen URL aligns tightly with the intent of your campaign to maintain a seamless customer journey.
• **Use the CTA link feature for continuity**: Embedding the URL into your email CTAs increases engagement and conversion by ensuring consistency.

Common Use Cases with Examples

The enhanced AI Campaigns Builder supports numerous real-world marketing scenarios:

• **Product Launches**

 - Paste a product page URL to auto-generate email announcements that highlight key features and direct users to purchase or learn more.

• **Content Newsletters**

 - Link to your latest blog post, and the AI will create a summary and CTA that encourages readers to click through.

• **Event Promotions**

 - Use event landing pages as input to generate engaging invites, complete with CTAs to register or RSVP.

• **Seasonal Campaigns**

 - Link to seasonal sales or promotional pages to produce festive, timely messaging tailored for email.

• **Informational Campaigns**

 - Generate emails summarizing new product guides, documentation updates, or FAQs based on your content-rich landing pages.

Troubleshooting

While the AI Campaigns Builder aims to streamline campaign creation, users may encounter some occasional challenges:

• **URL Not Accepted**

 - Ensure the URL is publicly accessible. Internal or gated pages may not be readable by the AI engine.

• **Content Feels Off-Brand**

 - Use the Editable Content Preview to refine AI output. You maintain control over tone and phrasing.

• **No CTAs Generated**

 - If CTA generation is poor, ensure your target page includes clear action-oriented language that AI can reference.

• **Repeated Content in Emails**

 - Ensure the landing page content is structured with clearly defined sections to prevent content repetition.

If issues persist, reach out to ActiveCampaign support or consult additional resources in the help center.

Related Features

If you're exploring AI Campaigns Builder, you may also find these features useful:

• ActiveCampaign Release Notes
• 2024 Release Notes
• Create AI content with the Email Designer in ActiveCampaign
• Introducing AI Campaign Builder
• Updates to Automations Builder
• New Campaigns Performance Report

FAQ

What is the AI Campaigns Builder?

The AI Campaigns Builder is a tool within ActiveCampaign that allows users to generate email campaign content using artificial intelligence. With the new enhancement, users can now provide a URL, and the builder will create context-relevant content automatically.

Do I need to structure my web page content a certain way?

While not required, well-structured, readable, and action-oriented pages will yield better AI-generated results. Use clear headings, concise messaging, and CTAs on your webpage for optimal output.

Is the AI-generated content customizable?

Yes. After the AI generates email copy, users can edit all content within the campaign editor to match tone, branding, and style preferences.

What happens when I use the "Use URL as CTA" option?

When checked, this option automatically includes the provided URL as a clickable button in the email, ensuring the link between campaign messaging and landing page is seamless.

Can I use any URL?

You can use any publicly accessible URL. Internal, private, or password-restricted URLs may not generate results due to content accessibility limitations.

Is this feature included in all plans?

Please refer to your ActiveCampaign pricing and plan details to determine availability, as feature access may vary by subscription level.

Where can I learn more about the AI Campaign Builder?

Visit the Create AI content with the Email Designer in ActiveCampaign or Introducing AI Campaign Builder articles for broader information and tutorials.

Additional Resources

• AI Campaign Builder Overview
• Read all release notes from ActiveCampaign

This concludes the updated documentation for the AI Campaigns Builder enhancement released in December 2024. For additional support, feel free to contact ActiveCampaign directly or explore our help documentation.