Campaigns Performance Report

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New Campaigns Performance Report

Introduction

The Campaigns Performance Report is a newly enhanced reporting tool released in December 2024 for all ActiveCampaign customers. This powerful reporting interface provides a centralized view for analyzing the effectiveness of email campaigns. It offers both high-level and granular insights that allow marketers to make informed, data-driven decisions. With features designed for customization, export, and in-depth recipient-level analysis, this report empowers users to evaluate performance trends, optimize campaign strategy, and demonstrate ROI with confidence.

This upgrade marks a significant improvement over previous reporting tools, offering new functionality such as Revenue Attribution, MPP Filter Signal, and advanced filtering capabilities across both aggregated and individual campaign views.

How to Access This Feature

As of December 20, 2024, the new Campaigns Performance Report is accessible to all new trial users and customers on ActiveCampaign.

To access the feature:

1. Log in to your ActiveCampaign account.
2. Navigate to the Reports section via the main navigation menu.
3. Click on the **Campaigns Performance Report** option available within your reporting dashboard.

Please note that this upgraded interface is only available for accounts created on or after December 20, 2024.

Step-by-Step Instructions

Follow the steps below to start using the Campaigns Performance Report effectively:

View All Campaigns

1. In the Reports dashboard, open the Campaigns Performance Report.
2. You’ll see an **All Campaigns Reports** view that includes metrics such as:

  * Emails sent
  * Open rates
  * Click rates
  * Deliverability
  * Revenue

1. Use the filter toolbar to select campaign type (e.g., Auto-responders, Split tests) or time range.

Analyze Individual Campaign

1. From the All Campaigns overview, click on any specific campaign name.
2. This opens the **Individual Campaigns Report** which includes detailed metrics like:

  * Total sends and unique opens
  * Clicked links and user geography
  * Bounce and deliverability stats

1. Share reports using one of the following options:

  * **Print**
  * **Email**
  * **Generate Public Link**

Export Campaign Data

1. Apply any desired filters to narrow down your data.
2. Click the **Export** button in the top right corner.
3. Choose your preferred **CSV format**, and your file will download, respecting any applied filters.

Resend a Campaign

1. In the Individual Campaign view, click on the **Resend Options** menu.
2. Options include:

  * Resend to new contacts
  * Resend to non-openers
  * Create a new campaign based on the original content

Configuration Options and Settings

The Campaigns Performance Report provides several configurable features to tailor insights to your needs:

• Campaign Type Filter: Select from campaign types such as Auto-responders or Split Campaigns.
• Time Range Selector: Compare campaign metrics across different date ranges.
• Export Options: Download campaign data complete with active filters in CSV file format.
• Revenue Attribution: Identify and quantify revenue generated by each campaign.
• MPP Filter Signal: Helps filter out opens from Apple’s Mail Privacy Protection to maintain data accuracy.
• Clicked Links Analysis: Drill down into which specific URLs were clicked in a campaign.
• Campaign Recipient Report: Receive individualized metrics for each recipient to improve targeting and segmentation.

Best Practices and Tips

• **Use Filters Strategically**: Apply time and type filters to glean trends across similar campaign types.
• **Evaluate Revenue per Campaign**: Leverage the Revenue Attribution feature to understand which strategies drive monetary value.
• **Identify Top-engagement Links**: With Clicked Links Analysis, test different link placements and CTAs.
• **Clean Your Contact List**: Track deliverability and bounce rates to identify outdated contacts.
• **Utilize Resend Wisely**: Use the Resend Options to re-engage non-openers without overwhelming your entire list.

Common Use Cases With Examples

Here are some scenarios where the new Campaigns Performance Report can be especially impactful:

• **A/B Testing**: Use the report to compare performance across variants in your Split Campaigns.
• **Revenue Impact Assessment**: After launching a seasonal promotion, use the report to determine which campaign contributed the most revenue.
• **List Hygiene Management**: Identify and remove subscribers contributing to high bounce rates or low open engagement.
• **Executive Reporting**: Export a filtered CSV for a specific quarter’s campaign performance to present at a leadership meeting.
• **Geographic Engagement Insight**: Review the audience geography data from the Individual Campaign view to tailor content localization.

Troubleshooting

While using the Campaigns Performance Report, you might encounter the following issues:

• **Report Not Available**: Ensure your account was created on or after December 20, 2024. The feature is not backported to older accounts.
• **Missing Revenue Data**: Confirm that e-commerce integration or proper event tracking is configured for revenue attribution to function.
• **Blank CSV Exports**: Check whether filters are overly restrictive or result in no matching data.
• **Discrepancies in Open Rates**: This may result from opens filtered out by the MPP Filter Signal to exclude signals from Apple Mail’s privacy protection.

Related Features Section

Explore other helpful reporting tools and updates:

• 2024 Release Notes
• ActiveCampaign Release Notes
• Individual Campaign Performance Report

FAQ

What is the Campaigns Performance Report?

The Campaigns Performance Report is a redesigned reporting tool for email campaigns in ActiveCampaign. It provides insights across all campaigns and individual campaign performance to help optimize strategy and evaluate ROI.

How is this different from the old campaign reports?

This new version introduces **Revenue Attribution**, **MPP Filter Signal**, **Clicked Links Analysis**, and enhanced filtering options not available in previous versions.

Can I export the report data?

Yes, users can export campaign data in CSV format. The export will reflect any filters applied within the report interface.

What information is visible in the Individual Campaigns Report?

You can see detailed metrics like engagement rates, clicked links, deliverability, recipient behavior, and audience geography.

Who has access to the new Campaigns Performance Report?

This feature is available only to new trial accounts and new customers who joined ActiveCampaign starting on or after December 20, 2024.

Is the revenue tracking automatic?

Revenue is tracked via **Revenue Attribution** only if your ActiveCampaign setup includes e-commerce integration or tracks revenue-related events.

Why do open rates look lower than expected?

If you're using the **MPP Filter Signal**, opens from Apple Mail’s privacy features are excluded, providing a more accurate representation of recipient activity.

Conclusion

With the introduction of the upgraded Campaigns Performance Report, ActiveCampaign users now have access to a highly informative, flexible tool that empowers better campaign management and deeper insights into recipient behavior. Whether you’re analyzing top-performing emails or drilling down into recipient-level data, this report drives clarity and impact across your marketing efforts.

For additional support, consult the related documentation under 2024 Release Notes or reach out through the in-platform support options.